New year, new exam is the online marketer version of “new year new me” so I wanted to help a bit to kickstart 2018 by uploading my AdWords Fundamentals exam answers 2018 in searchable version. Keep in mind I scored 97% which means my answers were not entirely correct.
Learn more about the exam requirements at Google Partners Help.
AdWords Fundamentals Exam Answers 2017
#1 Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
Mobile bid adjustments
Cost per acquisition (CPA)
Target return on ad spend (ROAS)
Target search page location flexible bidding strategy
Expanation: Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.
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AdWords Fundamentals Exam Answers 2018
#2 Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
Make sure the landing page is closely related to the ad
Increase the CPC bid for low-performing keywords
Broaden the list of keywords to reach more potential customers
Increase the average daily budget for the campaign
Explanation:
- Make sure your landing page is directly relevant to your ad text and keyword.
- Provide useful information on your landing page about whatever you’re advertising.
- Try to offer useful features or content that are unique to your site.
- Transparency and trustworthiness
AdWords Fundamentals Exam Answers 2018
#3 What happens when a campaign consistently meets its average daily budget?
Average CPC clicks will be lowered
Ads in that campaign will show less often they could
Your budget is automatically adjusted
Ads in that campaign will stop showing for the rest of the billing cycle
Explanation: If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you’d like — or might not show at all.
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AdWords Fundamentals Exam Answers 2018
#4 You can win a higher ad position in the auction with a lower CPC bid by:
Creating high quality ads and landing pages
Creating ads that include terms or phrases people are searching for
All of the listed answers
Creating ads that link to a generic landing page
Explanation: Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.
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AdWords Fundamentals Exam Answers 2018
#5 Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
His homepage, with links to instrument sales, rentals, and music lessons
A page with information on music lessons and a contact form
A page with wide selection of instruments for sale
A page with information on instrument rentals and a contact form
Explanation: Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.
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AdWords Fundamentals Exam Answers 2018
#6 On the Google Display Network, your ad is eligible to show on a webpage if your:
Landing page matches that webpage’s content
Website matches that webpage’s content
Keywords match that webpage’s content
Ad text matches that webpage’s content
Explanation: Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.
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AdWords Fundamentals Exam Answers 2018
#7 Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Increase bids on relevant keywords with low clicks and CTR
Broaden his keyword list for ads with the lowest CTR
Increase bids for ads with the lowest average position and CTR
Add new relevant keywords and remove keywords with low CTR
Explanation:Filter your keywords by clickthrough rate (CTR) to see which keywords get you a lot of impressions, but few clicks. For example, you can filter keywords with a clickthrough rate that’s less than 1%, and then make changes to those keywords so they’re more relevant to your ads.
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AdWords Fundamentals Exam Answers 2018
#8 Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
Pause the campaign to stop showing ads and accruing costs.
Increase the maximum CPC bid
Lower the daily budget amount
Change the ad delivery method from “Accelerated” to “Standard”
Explanation: Accelerated delivery is likely to use up your campaign’s daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. “Standard delivery” is more optimized, which means that the delivery of your ads is spread more evenly throughout the day.
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AdWords Fundamentals Exam Answers 2018
#9 What does “converted clicks” measure?
The total number of clicks that led to a conversion
The total number of conversions divided by the total number of clicks
The total number of clicks within your chosen conversion window
The percentage of clicks that led to a conversion
Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.
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AdWords Fundamentals Exam Answers 2018
#10 In order to appeal to customers on mobile devices, it’s important to:
Avoid using ad extensions
Include your phone number as your display URL
Send users to a video-based landing page
Send users to a mobile-friendly landing page
Explanation: People seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number with location extensions and call extensions. Also, consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page, and offering specials suited to a mobile audience. Keep in mind, your text ads can appear differently on mobile.
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AdWords Fundamentals Exam Answers 2018
#11 Which ad extension would you use for an advertiser who has a chain of restaurants?
Seller ratings
Sitelink extensions
Previous visit extensions
Location extensions
Explanation: Benefits of Location extension:
- Location extensions encourage people to visit you in person.
- You can add multiple addresses by linking your account to Google My Business.
- On average, ads with location extensions see a 10% boost in clickthrough rate.
- You can target your ads around your business addresses.
AdWords Fundamentals Exam Answers 2018
#12 Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?
Remarketing
Ecommerce tracking
Dynamic search ads
Conversion tracking
Explanation: Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
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AdWords Fundamentals Exam Answers 2018
#13 When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Information about Italian food in the description
Use the same headline and description as other advertisers
Include call-to-actions, such as “Find the nearest location”
An exclamation point in the display URL
Explanation: Use the description to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take. If you’re an online shoe store, your description might include “Shop now” or “Buy shoes now.” If you offer a service, you might want to add something like “Get an instant quote online” or “See pricing.”
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AdWords Fundamentals Exam Answers 2018
#14 Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
“Search Network only – All features”
“Display Network only – All features”
“Search Network with Display Select – All features”
“Display Network only – Remarketing”
Explanation: Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
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AdWords Fundamentals Exam Answers 2018
#15 Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin reconstructing his client’s account?
Create campaigns based on the structure of his client’s website
Create one campaign for all the products his client’s offer
Create one campaign with a broad selection of keywords
Create multiple campaigns, each with a set of related keywords
Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering, like a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.
One effective approach is to organize your campaigns to reflect the structure of your website. This allows you to create campaigns around specific themes or products. For example, an electronics retailer might create campaigns for specific product categories, such as televisions and cameras.
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AdWords Fundamentals Exam Answers 2018
#16 All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
$0.51
$1
$1.01
$0.5
Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions. As always, you’re never charged more than your max. CPC. bid.
AdWords Fundamentals Exam Answers 2018
#17 Your client wants to improve her ad position. What would you recommend?
Improve ad quality and increase bid amount
Improve Quality Score and decrease bid amount
Add more keywords and increase daily budget
Make the ad headline longer and more descriptive
Explanation: Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that’s based on your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats. If you’re using the cost-per-click bidding option, your bid is how much you’re willing to pay for a single click on your ad.
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AdWords Fundamentals Exam Answers 2018
#18 What’s a benefit of having multiple ads in that ad group?
Ads are only eligible to show ad extensions if there are more than one ad in that ad group
Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
AdWords will automatically rotate your ads and show the best performing ones more often
AdWords will automatically match each ad to the keywords it’s most relevant to
Explanation: A preference that determines which ad in your ad group should show (when you have multiple ads). Ad rotation settings are helpful because they give you the ability to request how your ads are shown. For example, you can request to have your successful ads show more often or indicate that you’d like your ads to be shown more evenly.
If you have more than one ad in your ad group, Google will rotate which ad shows depending on your ad rotation setting.
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AdWords Fundamentals Exam Answers 2018
#19 Your ad can show to a user when a targeted language matches:
The language of websites a user visits most often
A user’s Google interface language setting
A user’s operating system language
A user’s browser setting
Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.
AdWords Fundamentals Exam Answers 2018
#20 Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
How many times her ads have been viewed and clicked on
Number of clicks on her ads and costs to produce her purses
Costs to produce her purses and revenue generated from her ads
Number of clicks on her ads and revenue they generated
Explanation: ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign.
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AdWords Fundamentals Exam Answers 2018
#21 Google Analytics can help you learn more about the behavior of your client’s customer’s, because it shows you how:
Likely they are to become a regular customer
Likely they are to click her ads
They interact with her website
They perceive her products
Explanation: Google Analytics has a powerful segmentation engine. Instead of looking at your audience in large bunches, you can break it down into its component parts and understand how each part interacts with your site—then bid, message and direct traffic accordingly.
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AdWords Fundamentals Exam Answers 2018
#22 Which is a benefit of advertising online?
Reach people who are likely interested in what you’re advertising
Increase your position in organic search results
Automatically collect information about potential customers
Make money by showing ads on your website
Explanation: When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers.
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AdWords Fundamentals Exam Answers 2018
#23 If you’d like your ads to show on certain cites across the Internet, you can add these websites as:
Keywords
Placements
Topics
Audiences
Explanation: You can choose specific locations by adding managed placements. You can also let Google choose relevant automatic placements for you based on your keywords or other targeting methods.
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AdWords Fundamentals Exam Answers 2018
#24 Which of the following items is not a component of Quality Score?
Ad relevance
Maximum CPC bid
Expected CTR
Landing page experience
Explanation: Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).
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AdWords Fundamentals Exam Answers 2018
#25 Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
Create a campaign with ads and keywords written in French
Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Create a campaign targeting French and regions other than Paris
Create a campaign targeting Paris and languages other than French
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AdWords Fundamentals Exam Answers 2018
#26 Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:
The expected impact of extensions and other ad formats
The search ranking of your website
The daily budget you’ve set
Your historical conversion rate
Explanation: A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
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AdWords Fundamentals Exam Answers 2018
#27 Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
“Display Network only – All features”
“Search Network only – All features”
“Search Network only – Standard”
“Shopping”
Explanation: With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, with content related to your targeting.
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AdWords Fundamentals Exam Answers 2018
#28 You would choose to advertise on the Google Display Network if you wanted to:
Show ads on Google Shopping
Show ads to people on non-Google search sites
Show ads on Google Maps
Show ads on websites related to your business
Explanation: “Display Network only” campaigns are best if you’d like to show ads on websites and apps when your keywords are related to the sites’ content. Your ads are matched to websites or mobile apps (called placements) that include content that’s related to your business or to your customers’ interests. You can set up targeting to match your ads to the most relevant Display Network sites based on their topics, interested audiences, demographics, and more.
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AdWords Fundamentals Exam Answers 2018
#29 Each campaign in your AdWords account should have a single:
Ad group
Maximum CPC bid
Business goal
Landing page
Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.
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AdWords Fundamentals Exam Answers 2018
#30 You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit promoting your products with a mobile apps campaign on the Display Network?
It allows you to show your ad on app categories that you choose
It lets people who see your ad get directions to your store on Google Maps
It encourages people using mobile devices to install your app
It directs people to your online store to purchase your products
Explanation: If you want to reach certain categories of apps, or if you know the apps you want to target, you should create a Display Network campaign devoted to mobile apps. Learn more about these campaigns below under reaching specific apps or app categories in the Display Network.
#32 Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?
“Search Network only”
“Display Network only”
“Shopping”
“Search Network with Display Select”
Explanation: Search Network campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information. When someone is intentionally seeking out a product or service like yours, they’re much more likely to find your ad helpful, and click it.
A Search Network campaign may be a good option for you if you meet one or more of the following criteria:
- You want your ads to appear near Google search results
- You only want to reach customers searching for your specific product or service
Read more here: https://support.google.com/adwords/answer/6340430?hl=en
AdWords Fundamentals Exam Answers 2018
#33 What’s a reason to use “Search Network with Display Select” campaign type?
Your ads only show on the first page of search results
You can use one budget to advertise on the Search Network and Display Network
You can pick the exact websites where you want your ad to show
Your video ads can run on the Search Network
Explanation: You can only add managed placements to certain campaign types: “Display Network only,” “Search Network with Display Select,” and “Video.”
Read more here: https://support.google.com/adwords/answer/2470108?hl=en
AdWords Fundamentals Exam Answers 2018
#34 Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
Set up an experiment to test which device he should target
Create multiple ad groups that target different devices and monitor the results
Segment his campaign statistics table by device
Create multiple campaigns that target different devices and monitor the results
Explanation: A category (like ad type or day of the week) that you can add to your campaign’s tables and charts in order to organize your performance data around that criteria.
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AdWords Fundamentals Exam Answers 2018
#35 A standard AdWords text ad is made up of:
Headline text, an image and description text
Headline text, a display URL and description text
A display URL and description text
Headline text and description text
Explanation: A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, and description text.
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AdWords Fundamentals Exam Answers 2018
#36 Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve?
Click through rate (CTR)
Converted clicks
Conversion rate
Impressions
Explanation: You can use CTR for Search Network campaigns, and conversions for the Display Network campaigns to measure engagement. Use reach and frequency numbers to learn how many people are exposed to your ad, and how often they see it.
Read more here: https://support.google.com/adwords/answer/1722036
AdWords Fundamentals Exam Answers 2018
#37 When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
CPM
Manual CPC
Automatic CPC
CPA
Explanation: Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize Clicks bid strategy works and what its settings are.
Read more here: https://support.google.com/partners/answer/6268626?hl=en
AdWords Fundamentals Exam Answers 2018
#38 A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
Google’s Display Network includes many mobile apps where she could show her ad
Google’s Search Network will help her target people who are more likely to download her app
She can use keywords like “mobile app” to target people who are more likely to download her app
She can use mobile app extensions to reach users in apps
Read more here: https://support.google.com/adwords/answer/2472719#apps
AdWords Fundamentals Exam Answers 2018
#39 When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
Broad match only includes the exact words and phrases a user searches for
AdWords only shows an ad for keywords with proper spelling and plural forms
Your keyword list would be disapproved based on Google’s advertising policies
Adwords can automatically include these variations for you
Explanation: Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemming (such as floor and flooring), related searches, and other relevant variations.
Read more here: https://support.google.com/adwords/answer/2407779?hl=en
AdWords Fundamentals Exam Answers 2018
#40 An advertiser looking to drive conversions is using manual CPC bidding. Which Factor should be most important for this advertiser when deciding keyword bids?
The average profit per conversion
The bids of the next closest advertiser
The profit derived from a paid click
The Quality Score of the keyword
Explanation: How do you know what CPC to set? You can figure this out based on what you know about your business and the value of a sale. For example, if you sell US$5,000 diamond rings, one new customer is probably worth more than if you sell US$0.99 packs of gum.
Once you’ve set max. CPC amounts that you’re comfortable with, see how many clicks your ads begin to accrue, and whether those clicks lead to business results on your website. Also, remember that Internet traffic is always changing, so it’s important to re-evaluate your CPC bids regularly.
Read more here: https://support.google.com/adwords/answer/2464960?hl=en
AdWords Fundamentals Exam Answers 2018
#41 Why should you link your client’s AdWords account to Google’s Webmaster Tools?
See which campaign have the biggest changes in clicks, costs and conversions
See how often your ads rank higher in search results than those of other advertisers participating in the same auction
See if people reach your client’s website via ads or organic search results
See how your ads performed when triggered by actual searchers
Explanation: The new paid & organic report provides a holistic view of your text ad stats and organic listings at the query level, letting you analyze strengths and gaps in your overall search presence. This also gives you insight into how your paid text ads and organic search listings work together to connect your business with people searching on Google.
Read more here: https://support.google.com/adwords/answer/3097241?hl=en
AdWords Fundamentals Exam Answers 2018
#42 Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
Refine where your ads show by adding the keyword “Tokyo”
Use a location bid adjustment to increase bids for customers in Tokyo
Create a separate ad group to target ads and bids for Tokyo
Use the user location view to understand if people who click your ads are in Tokyo
Explanation: Use location bid adjustments to show your ad more or less frequently to customers in certain countries, cities, or other geographic areas.
Read more here: https://support.google.com/adwords/answer/2732132?hl=en
AdWords Fundamentals Exam Answers 2018
#43 Which client would you advise to use radius targeting?
Mabel, who wants to exclude her ads from certain cities
Christopher, who wants to promote his new product in select cities
Denise, whose service can reach customers within 30 miles
Luis, whose e-commerce business delivers nationwide
Explanation: Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries.
Read more here: https://support.google.com/adwords/answer/1722043?hl=en
AdWords Fundamentals Exam Answers 2018
#44 Which of these metrics is especially important to clients who are running a branding campaign?
Impressions
CTR
Phone call conversions
Average CPC
Explanation: Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.
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AdWords Fundamentals Exam Answers 2018
#45 A client who owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
Add call extensions to the client’s ads and monitor performance with the top vs. other segment
Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment
Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
Explanation: Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls.
Read more here: https://support.google.com/adwords/answer/2453991?hl=en
AdWords Fundamentals Exam Answers 2018
#46 Target CPA bidding can help drive conversions by using your conversion history and:
CPA goals to show the optimal ad when a conversion is more likely
CPC goals to raise your bid when a conversion is more likely
CPA goals to raise your bid when a conversion is more likely
CPC goals to show the optimal ad when a conversion is more likely
Explanation: Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.
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AdWords Fundamentals Exam Answers 2018
#47 While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group, because it will allow her to:
Only create one ad that’s relevant to all keywords
Create multiple ads for each keyword
Create a different ad for each keyword
Create ads that are relevant to all keywords
AdWords Fundamentals Exam Answers 2018
#48 Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this Client’s keywords?
Create one ad group for every five keywords
Remove half of the keywords from the ad group
Create new ad groups with related keywords grouped together
Create new ad groups with several keyword match types
Explanation: Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Read more here
#49 Higher Quality Scores typically result in:
Better ad positions only
Lower costs and better ad positions
Lower costs only
Higher costs and better ad positions
Explanation:
- Ad auction eligibility:Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.
- Your actual cost-per-click (CPC):Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.
- Ad position:Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.
Read more here: https://support.google.com/adwords/answer/2454010?hl=en
AdWords Fundamentals Exam Answers 2018
#50 Conversion Tracking helps you improve the ROI from your online advertising, because it:
Shows you which ads lead to customer actions that have value for your business
Automatically gives you personal details about the people who convert
Focuses on getting customers to complete an online purchase
Measures trends relating to the search terms people have used before seeing your ad
Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.
Read more here: https://support.google.com/adwords/answer/1722022?hl=en
AdWords Fundamentals Exam Answers 2018
#51 Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
Keywords
Website
Placements
Ad text
Explanation: When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
Read more here: https://support.google.com/adwords/answer/6323?hl=en
AdWords Fundamentals Exam Answers 2018
#52 By monitoring ad campaign performance, an advertiser may obtain the information needed to:
Determine if campaigns are meeting overall marketing and conversion goals
Create duplicate ad groups with identical keywords and different ad variations
Compare campaign performance to that of other advertisers
Create additional AdWords accounts for low-performing keywords
Read more here
AdWords Fundamentals Exam Answers 2018
#53 You can use audience targeting to show your ads to:
Specific groups of people, based on their location
Specific websites, based on specific interests
Group of websites, based on specific interests
Specific groups of people, based on their interests
Explanation: Audiences: Depending on your advertising goals, you can choose the audience that best matches your customers. To drive brand awareness, use affinity audiences to reach TV-like audiences on a broad scale. To reach as many potential customers as possible with an affinity for a specific product area, you might try adding custom affinity audiences. To reach specific audiences actively shopping for a product or service, use in-market audiences instead.
Read more here: https://support.google.com/adwords/answer/2404191?hl=en
AdWords Fundamentals Exam Answers 2018
#54 Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies.
AdWords policies can help ensure ads are useful, varied, relevant and safe for web users
AdWords policies can keep disapproved ads and websites out of organic search results
AdWords policies can help web users distinguish between ads and search results
AdWords policies can help keep ad costs low and affordable for advertisers
Explanation: All AdWords ads go through an approval process to ensure the ads are safe and appropriate for users. Every time you create a new ad or make changes to an existing ad, it will automatically be submitted for review to ensure that it follows Google’s advertising policies.
Read more here: https://support.google.com/adwords/answer/6316?hl=en
AdWords Fundamentals Exam Answers 2018
#55 What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
Add display ads and affinity audiences targeting people interested in green living and beauty
Add affinity audiences targeting people interested in green living and beauty (new answer, wording is slightly different)
Use a balanced combination of broad-, exact- and phrase-matched keywords
Target large metropolitan areas where people are more likely to encounter her product
Explanation: Select from these audiences to reach potential customers at scale and make them aware of your business.
These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.
Read more here: https://support.google.com/adwords/answer/2497941?hl=en
#56 When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
Add the terms as exact match keywords
Add the terms as phrase match keywords
Add the terms as keywords
Add the terms as negative keywords
Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.
Read more here: https://support.google.com/adwords/answer/105671?hl=en
AdWords Fundamentals Exam Answers 2018
#57 You can use Keyword Planner to identify:
Webpages where ad can appear based on your keywords
The amount of traffic potential keywords might get
Which text ads are performing best based on your keywords
The number of negative keywords you should add
Explanation: A tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.
Read more here: https://support.google.com/adwords/answer/3114286?hl=en
AdWords Fundamentals Exam Answers 2018
#58 You would advise a client that’s launching a new product line to advertise on the Google Display Network, because she can:
Reach people who are searching for her products
Use text ads that encourage people to call her business
Use text ads that encourage people to visit her website
Reach people who are interested in similar products
Explanation: The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe.It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.The Display Network helps you capture someone’s attention earlier in the buying cycle.The Google Display Network is designed to help you find the right audience across millions of websites. It lets you be strategic and put your message in front of potential customers at the right place and the right time.
Read more here: https://support.google.com/adwords/answer/2404190
AdWords Fundamentals Exam Answers 2018
#59 An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?
Delete the keyword and add a synonym of the keyword to the campaign
Modify the ad associated with that keyword to direct to a highly-relevant landing page
Delete the keyword and use Keyword Planner to find more Relevant keywords
Set an ad group bid adjustment of +20% for the keyword
AdWords Fundamentals Exam Answers 2018
#60 Which statistic indicates how often a click has led to a conversion?
CTR
Conversion rate
Converted clicks
Cost-per-conversion
Explanation: Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions
Read more here: https://support.google.com/adwords/answer/3419241?hl=en
AdWords Fundamentals Exam Answers 2018
#61 When choosing a maximum CPC bid, you should consider the amount of that you make from a purchase, because you want to set a bid amount that’s:
The same amount as the profit generated by your product
50% of how much your product is worth
The same amount as the revenue generated by your product
Based on how much your product is worth
Explanation: Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is worth to you.
Read more here: https://support.google.com/adwords/answer/2471184?hl=en
AdWords Fundamentals Exam Answers 2018
#62 An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?
Set a daily budget of $20 for the advertiser’s campaign
Set a bid of $20 for the advertiser’s campaign
Set a bid of $20 per ad group
Set a daily budget of $20 for the advertiser’s account
Explanation: With AdWords, you choose a daily budget for each campaign based on your advertising goals and the general amount that you’re comfortable spending each day.
Read more here: https://support.google.com/adwords/answer/2375420
AdWords Fundamentals Exam Answers 2018
#64 How can you see if people are searching for your client’s services during the early morning and evening hours?
Segment performance statistics by time
Run a search terms report
Monitor reach and frequency data
Run a keyword diagnosis
Explanation: Use time segments (such as hour of the day or specific months) to isolate changes in your performance. For example, if you segment your data according to the day of the week and find that your ad performance is dramatically different on Saturdays, you can modify your bids to account for the change in user behavior.
Read more here: https://support.google.com/adwords/answer/2370266?hl=en
AdWords Fundamentals Exam Answers 2018
#65 Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
Reach and frequency data
Call extensions
Placement targeting
CPM bidding
AdWords Fundamentals Exam Answers 2018
#66 Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following, except:
Refresh data to reflect the latest statistics on his CPC campaign
Undo and redo multiple changes while editing his campaigns
Copy or move items between ad groups and campaigns
Manage, edit and view multiple accounts at the same time
Explanation: Any advertiser with any size account can use AdWords Editor, but it’s especially useful for accounts with multiple campaigns and long lists of keywords or ads. For example, you can:
- Use bulk editing tools to make multiple changes quickly.
- Export and import files to share proposals or make changes to an account.
- View statistics for all campaigns or a subset of campaigns.
- Manage, edit, and view multiple accounts at the same time.
- Search and replace text across ad groups or campaigns.
- Copy or move items between ad groups and campaigns.
- Undo and redo multiple changes while editing your campaigns.
- Make changes in draft before uploading them to your account.
- Keep working even when you’re offline.
Read more here: https://support.google.com/adwords/answer/2484521?hl=en
AdWords Fundamentals Exam Answers 2018
#67 When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
Historical conversion rate estimates for your keyword and placement ideas
Traffic estimates for your placement ideas
Traffic estimates for your keyword ideas
Historical CPC estimates for your keyword and placement ideas
Explanation: Each idea comes with impression estimates and historical costs. Think of these estimates and statistics as a guide to help you plan your Display Network campaign, rather than to project future performance.
Read more here
AdWords Fundamentals Exam Answers 2018
#68 What’s one benefit of creating multiple ad groups?
You can pause specific keywords if they’re not performing well
You can break up keywords and ads into related themes
You can target specific ad groups into various Google networks
You can set different budgets for each ad group
Explanation: Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website.
Read more here
AdWords Fundamentals Exam Answers 2018
#69 Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
Increase CPC bids and experiment with variations of ad text that includes running tips
Add demographic and age targeting to show ads to people in this audience
Set up a remarketing list to show ads to women who have previously visited your client’s website
Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
Explanation: With demographic targeting in AdWords, you can reach customers who are likely to be within the demographic groups that you choose
Read more here: https://support.google.com/adwords/answer/2580383?hl=en
AdWords Fundamentals Exam Answers 2018
#70 You would choose to advertise on the Google Search Network if you wanted to:
Choose from a range of ad formats, like video and image ads
Choose the types of websites where you want your ads to show
Reach customers while they’re searching for your products or services
Reach customers browsing websites related to your business
Explanation: A Search Network campaign may be a good option for you if you meet one or more of the following criteria:
- You want your ads to appear near Google search results
- You only want to reach customers searching for your specific product or service
AdWords Fundamentals Exam Answers 2018
#71 Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
CPA
CPC
CPV
CPM
Explanation: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Read more here
#72 Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
Search Network only – All features
Search Network with Display Select – All features
Display Network only – All features
Display Network only – Remarketing
Explanation: Ads in a Search Network campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.Ads are matched to search results pages based on the terms or phrases someone searches. Search Network campaigns are usually focused on getting people to take action such as clicking your ad or calling your business.
Read more here
AdWords Fundamentals Exam Answers 2018
#73 Laura runs an ad online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
App promotion ads
Sitelink extensions
Shopping ads
Image ads
Explanation: If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
Read more here: https://support.google.com/adwords/answer/2454022
AdWords Fundamentals Exam Answers 2018
#74 If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
Callout extensions
Location extensions
Previous visits extensions
Sitelink extensions
Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.
Read more here: https://support.google.com/adwords/answer/2375416?hl=en
AdWords Fundamentals Exam Answers 2018
#75 A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
Generic terms about running and running shoes
Generic terms about different types of women’s shoes
Specific terms about the benefits of running
Specific terms about the shoe brand and model your client is selling
AdWords Fundamentals Exam Answers 2018
#76 What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
Run a Campaign Experiment on the existing campaign that switches between both landing pages
Replace the existing landing page with the new one and compare this month’s data to last month’s
Create another ad group for the new landing page and compare the two ad groups
Create another campaign for the new landing page and compare the two campaigns
Explanation: AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.
Read more here: https://support.google.com/adwords/answer/2385204?hl=en
AdWords Fundamentals Exam Answers 2018
#77 Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
Show ads on dance websites and YouTube videos
Show ads when someone searches for dance classes
Pick the most popular keywords for his campaign
Match his ad text to what people are searching
Explanation: When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content. Here are some examples:
- Google AdSense publisher sites, including AdSense for Domains and AdSense for Errors
- DoubleClick Ad Exchange publisher sites
- Google sites such as Google Finance, Blogger, and YouTube (Google web search not included)
Read more here: https://support.google.com/adwords/answer/2404191
AdWords Fundamentals Exam Answers 2018
#78 When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
Target return on ad spend (ROAS)
Enhanced cost-per-click
Target search page location
Maximize clicks
Explanation: “Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.
Read more here: https://support.google.com/adwords/answer/6268611?hl=en
AdWords Fundamentals Exam Answers 2018
#79 Your client is interested in switching from TV, print and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
Traditional media generates exposure, but online advertising campaigns can guarantee sales
Online advertising is always less expensive than traditional media
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
AdWords Fundamentals Exam Answers 2018
#80 Advertising on TV, print and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without predetermined budget as long as ROI is positive.
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot be applied to online campaigns due to constant changes in traffic
AdWords budgets can only be set once annually and require a fixed commitment
AdWords Fundamentals Exam Answers 2018
#81 What happens as a result of a search campaign consistently meeting its daily budget?
Fewer sites targeted at once
Missed potential ad impressions
Accelerated ad delivery
Higher average CPCs
Explanation: AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions
Read more here: https://support.google.com/adwords/answer/2375418?hl=en
AdWords Fundamentals Exam Answers 2018
#82 Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
Use the paid & organic report to show his website appears in organic search with no associated ads
Use the Search term report to show which search terms lead to the most clicks on his ads
Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
Explanation: The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are.
Read more here: https://support.google.com/adwords/answer/2579754?hl=en
AdWords Fundamentals Exam Answers 2018
#83 Which is a benefit of advertising online with Google AdWords?
Advertisers can choose how much they spend and only pay when someone clicks their ad
Advertisers pay the same amount every time someone clicks their ad
Advertisers can have ads automatically translated into different languages
Advertisers can pay to always show their ad above the organic search results
Explanation: You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.
Read more here: https://support.google.com/adwords/answer/6336021
AdWords Fundamentals Exam Answers 2018
#84 An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
Decrease CPC bid and decrease daily budget
Improve Quality Score and increase CPC bid
Improve Quality Score and decrease CPC bid
Decrease CPC bid and increase daily budget
Explanation: Your ad’s position on the page is determined by your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
Ads at the top of a page generally have the following qualities:
- High relevance: The ad text and landing page are relevant to a person seeing your ad.
- Good performance over time: The ad consistently generates clicks.
- Competitive bids: The ad’s bid is competitive with other advertisers and exceeds the top of page bid estimate.
Read more here: https://support.google.com/adwords/answer/1722087?hl=en
AdWords Fundamentals Exam Answers 2018
#85 Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations”. What does this mean?
Karen’s ads often show below her organic results for the search query
Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
Karen’s ads don’t often show for the search query
People who see Karen’s site in relevant organic search results often click through to her site
Explanation: The new paid & organic report provides a holistic view of your text ad stats and organic listings at the query level, letting you analyze strengths and gaps in your overall search presence.
Read more here: https://support.google.com/adwords/answer/3097241?hl=en
AdWords Fundamentals Exam Answers 2018
#86 Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A call-to-action like “Visit our gym now”
Add a promotion like “20% off fitness classes”
A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
Add a call-to-action like “Sign up for a free trial”
A call to action like “Sign up for a free trial” (new answer, wording is slightly different)
Explanation: As the intent is clear that Nadia want to run ad to drive more leads for free trial memberships for her local gym. That’s why adding a call-to-action like “Sign up for a free trial” will be beneficial for her.
AdWords Fundamentals Exam Answers 2018
#87 You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?
Link the client accounts to your My Client Center (MCC) manager account
Link the client accounts to your AdWords manager account (this is the refreshed exam answer – but both is correct if you’d see only the other as answer option)
Consolidate the 3 accounts into a new AdWords account you create
Use your clients’ sign-in information to access and manage the accounts
Pause your clients’ campaigns and recreate them in your manager account
Explanation: If you’re an agency or someone who manages multiple AdWords accounts, a manager account is a powerful tool that could save you time. A manager account is an AdWords account that lets you easily view and manage multiple AdWords accounts — including other manager accounts — from a single location.
Read more here: https://support.google.com/partners/answer/6139186?hl=en
AdWords Fundamentals Exam Answers 2018
#88 When building a keyword list for a Display Network campaign, you should do which of the following:
Include keywords that are related to websites your customers visit
Only use Keyword Planner to identify new keywords
Only include exact match keywords
Use Display Campaign Optimizer to identify new keywords
Explanation: Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit.
Read more here: https://support.google.com/adwords/answer/2453986?hl=en
AdWords Fundamentals Exam Answers 2018
#89 One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?
To show an ad more often, AdWords charges more than the average daily budget amount multiplied by 30.4
Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
AdWords automatically increases the maximum CPC bid to show an ad higher in Google search results
Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4
Explanation: When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).
Read more here: https://support.google.com/adwords/answer/2375423?hl=en
AdWords Fundamentals Exam Answers 2018
#90 What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?
Make sure all of these search terms are included as keywords, regardless of relevance
Add sitelinks to your ads to make them even more prominent
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords
Add search terms that are not leading to many clicks as negative keywords
Explanation: Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Identify new search terms with high potential, and add them to your keyword list. Look for search terms that aren’t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.
Read more here: https://support.google.com/adwords/answer/2472708?hl=en
AdWords Fundamentals Exam Answers 2018
#91 You can use Display Planner to:
See which image and text ads are performing best on the specific websites you’re targeting
Compare how your current Display Network campaign could perform on websites you’d like to target
See ways to reach your target audience based on your keywords, website or interest categories
See how other advertisers perform on websites where you want your ad to appear
Explanation: Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget.
Read more here: https://support.google.com/adwords/answer/3056115?hl=en
AdWords Fundamentals Exam Answers 2018
#92 An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?
Delete keywords that are generating the most clicks
Test different CPC bids
Test only one version of your ad text
Lower the CPC bids and increase the budget
Read more here: https://support.google.com/adwords/answer/6167149?hl=en
AdWords Fundamentals Exam Answers 2018
#93 Which client would you advise to advertise on the Google Search Network?
Suzy, who wants to reach people browsing travel websites about China
Jim, who wants to reach people on social networks interested in poetry
Bill, who wants to reach people looking for plumbing services
Carol, who wants to reach people watching YouTube videos
Explanation: The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
Read more here: https://support.google.com/adwords/answer/1722047
AdWords Fundamentals Exam Answers 2018
#94 When people search for your client’s watch repair business, they use very specific terms like “vintage repairs”. to show your ads for these searches, you’ll want to use:
Exact match keywords
Negative match keywords
Broad match keywords
Phrase match keywords
AdWords Fundamentals Exam Answers 2018
#95 What’s one of the main benefits of using ad extensions?
Extensions are automated so you don’t have to create your ads
Extensions increase your reach by showing your ad on more advertising networks
Extensions ensure a higher CTR, because they make your ad more prominent
Extensions provide additional information to make your ads more relevant to customers
Explanation: Better return on investment – Extensions can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic.
Read more here: https://support.google.com/adwords/answer/2375499
AdWords Fundamentals Exam Answers 2018
#96 Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
Remarketing
Topics
Placements
Keywords
Explanation: If you want to run ads on the Display Network but only on placements you’ve hand-picked, you can do so with managed placements. For example, if you sell travel packages and want your ads to appear on a particular website or a specific page about travel, add it as a managed placement.
Read more here https://support.google.com/adwords/answer/2470108?hl=en
AdWords Fundamentals Exam Answers 2018
#97 Negative keywords can help advertisers refine the targeting of their ads by:
Increasing the number of relevant Display Network placements
Reducing the number of irrelevant clicks
Raising the average position of their ads
Reducing their campaign’s daily budget recommendations
AdWords Fundamentals Exam Answers 2018
#98 Keyword Planner can help you build a new Search Network campaign by:
Multiplying keyword lists together
Creating new ads based on your keywords
Organizing potential placements into ad groups
Suggesting landing pages for your ads
Explanation: You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Read more here: https://support.google.com/adwords/answer/2999770?hl=en
AdWords Fundamentals Exam Answers 2018
#99 How do CPC ads compete with CPM ads on the Google Display Network?
CPM bids are effectively converted to CPC bids
CPC and CPM bids only compete against bids of the same type
Ads using CPC bids are not allowed to compete on the Display Network
CPC bids are effectively converted to CPM bids
Explanation: To keep things fair, when CPC and vCPM ads compete for the same Display Network placement, the two types of ads are compared apples-to-apples on how much they’re effectively willing to pay for the impression. With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.
Read more here: https://support.google.com/adwords/answer/2630842?hl=en
AdWords Fundamentals Exam Answers 2018
#100 You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
The number of clicks your ad received divided by the number of times it showed
How much you’ve spent on the campaign compared to the value of leads generated
You can’t calculate return on investment for campaigns that are focused on online leads
The percentage of budget spent compared to how many forms were completed
Explanation: How much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs.
Read more here: https://support.google.com/adwords/answer/14090?hl=en
AdWords Fundamentals Exam Answers 2018
#101 When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
AdWords can automatically include these variations for you
Your keyword list would be disapproved based on Google’s advertising policies
Broad match only includes the exact words and phrases a user searches for
AdWords only shows an ad for keywords with proper spelling and plural forms
Explanation: Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemming (such as floor and flooring), related searches, and other relevant variations.
Read more here: https://support.google.com/adwords/answer/2407779?hl=en
AdWords Fundamentals Exam Answers 2018
#102 When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. to show your ads for these searches, you’ll want to use:
Exact match keywords
Negative match keywords
Broad match keywords
Phrase match keywords
Explanation: A keyword setting that allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. The exact match keyword “bicycle bell” can cause your ad to show only if someone searches for “bicycle bell” or close variations of “bicycle bell” exactly, with no other words.
Read more here: https://support.google.com/adwords/answer/2407781?hl=en
AdWords Fundamentals Exam Answers 2018
#103 Your ad can show to a potential customer when a targeted language matches:
The language of websites a user visits most often
The customer’s Google interface language setting
The customer’s operating system language
The customer’s browser setting
Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en
AdWords Fundamentals Exam Answers 2018
#104 All other things being equal, if you’ve set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click?
$0.51
$1
$1.01
$0.5
Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions. As always, you’re never charged more than your max. CPC. bid.
Read more here: https://support.google.com/adwords/answer/6297
AdWords Fundamentals Exam Answers 2018
#105 Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
Cost-per-acquisition (CPA)
CPC
CPV
CPM
AdWords Fundamentals Exam Answers 2018
#106 When someone clicks your ad, the actual amount you’re charged will be:
The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit
Explanation: Actual CPC is often less than max. CPC because with the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.
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AdWords Fundamentals Exam Answers 2018
#107 What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
Set up an experiment that randomly makes a draft campaign with the new landing page active in the auction
Replace the existing landing page with the new one and compare this month’s data to last month’s
Create another ad group for the new landing page and compare the two ad groups
Create another campaign for the new landing page and compare the two campaigns
AdWords Fundamentals Exam Answers 2018
#108 If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
Placements
Keywords
Topics
Audiences
AdWords Fundamentals Exam Answers 2018
#109 You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?
It encourages people using mobile devices to install your app
It lets people who see your ad get directions to your store on Google Maps
It directs people to your online store to purchase your products
It allows you to show your ad on app categories that you choose
Explanation: Advertisers can reach people who are using mobile phones and tablets by showing ads within apps. You can match ads to apps through the Display Network, or choose particular app categories to target.
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AdWords Fundamentals Exam Answers 2018
#110 An advertiser should group their campaigns by:
Type of product or service
Number of keywords
Maximum cost-per-click (CPC) bids
Number of ad groups per campaign
Explanation: A good rule of thumb for creating an effective campaign structure is to mirror your website’s structure. By creating campaigns and ad groups around a specific theme or product, you can create keyword lists that directly relate to the corresponding ad text, and ads that link directly to that product’s page on your website. You can even add keyword-specific URLs to improve the quality and relevance of your ads in your account.
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AdWords Fundamentals Exam Answers 2018
#111 Negative keywords can help advertisers better target of their ads by:
Increasing the number of relevant Display Network placements
Reducing the number of irrelevant clicks
Raising the average position of their ads
Reducing their campaign’s daily budget recommendations
AdWords Fundamentals Exam Answers 2018
#112 How would you recommend William set his budget if he wants to spend $608 per month on his campaign?
Set a daily budget of $20 for the advertiser’s campaign
Set a bid of $20 for the advertiser’s campaign
Set a bid of $20 per ad group
Set a daily budget of $20 for the advertiser’s account
AdWords Fundamentals Exam Answers 2018
#113 Why should you link your client’s AdWords account to Search Console?
See which campaign have the biggest changes in clicks, costs and conversions
See how often your ads rank higher in search results than those of other advertisers participating in the same auction
See if people reach your client’s website via ads or organic search results
See how your ads performed when triggered by actual searchers
AdWords Fundamentals Exam Answers 2018
#114 Your ad can show on the Search Network when someone searches for terms that are similar to your:
Keywords
Website
Placements
Ad text
AdWords Fundamentals Exam Answers 2018
#115 Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
Use target search page location to help get your client’s ads to the top of mobile search page results
Set a mobile bid adjustment to increase bids for searches on mobile devices
Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a mobile device, at a certain time of day, or from a specific location.
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AdWords Fundamentals Exam Answers 2018
#116 Your ad can show to a potential customer when your targeted language matches:
A user’s browser setting
A user’s Google interface language setting
The language of websites a user visits most often
A user’s operating system language
Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.
Example: Let’s say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up an AdWords campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers’ Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords. Keep in mind that if your customers searched in Spanish but their Google interface language settings were set to English, your ads wouldn’t show. That’s why targeting all languages might be helpful.
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