When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Information about Italian food in the description
Use the same headline and description as other advertisers
Include call-to-actions, such as “Find the nearest location”
An exclamation point in the display URL
Explanation: Use the description to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take. If you’re an online shoe store, your description might include “Shop now” or “Buy shoes now.” If you offer a service, you might want to add something like “Get an instant quote online” or “See pricing.” Read more here
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