Your client wants to improve her ad position. What would you recommend?

Your client wants to improve her ad position. What would you recommend?

Improve ad quality and increase bid amount
Improve Quality Score and decrease bid amount
Add more keywords and increase daily budget
Make the ad headline longer and more descriptive

Explanation: Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that’s based on your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats. If you’re using the cost-per-click bidding option, your bid is how much you’re willing to pay for a single click on your ad. Read more here

See all AdWords Fundamentals Questions and Answers here.

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