When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Broad match only includes the exact words and phrases a user searches for
AdWords only shows an ad for keywords with proper spelling and plural forms
Your keyword list would be disapproved based on Google’s advertising policies
Adwords can automatically include these variations for you

Explanation: Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, stemming (such as floor and flooring), related searches, and other relevant variations. Read more here

See all AdWords Fundamentals Questions and Answers here.

My Latest Posts

Here’s what I’ve been writing about lately.

Keyword Clustering & Content Planning

Module 5: Keyword Clustering & Content Planning Lesson 1: Introduction to Keyword Clustering By now, you’ve learned how to find great keywords. But here’s the problem: Targeting keywords one by one isn’t the most efficient way to rank on Google. Instead, you need...

Evaluating Keyword Difficulty & Competition Analysis

Module 4: Evaluating Keyword Difficulty & Competition Analysis Lesson 1: Why Keyword Difficulty Matters Not all keywords are created equal. Some are easy to rank for, while others are dominated by major brands with massive budgets. If you go after highly...

Keyword Research Techniques

Module 3: Keyword Research Techniques Lesson 1: Introduction to Keyword Research Methods If you've ever wondered how some websites seem to rank effortlessly on Google, the secret often lies in their keyword research. Choosing the right keywords is like picking the...

Let's Work Together!

Tired of guessing with your digital marketing? Let’s work together to create a data-driven strategy that delivers real results. Contact me to learn more about how I can help you grow your business online.

Location

London / Budapest

support@istvantamon.com

Follow Me