by Istvan | Mar 18, 2018 | AdWords Fundamentals
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords? Add the terms as exact match keywords Add the...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? Increase the daily budget and add text ads with clear call-to-actions like “Buy now” Add display ads and affinity audiences targeting people...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies. AdWords policies can help ensure ads are useful, varied, relevant and safe for web users AdWords policies can...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
You can use audience targeting to show your ads to: Specific groups of people, based on their location Specific websites, based on specific interests Group of websites, based on specific interests Specific groups of people, based on their interests Explanation:...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
By monitoring ad campaign performance, an advertiser may obtain the information needed to: Determine if campaigns are meeting overall marketing and conversion goals Create duplicate ad groups with identical keywords and different ad variations Compare campaign...