by Istvan | Mar 18, 2018 | AdWords Fundamentals
Your ad can show on the Google Search Network when someone searches for terms that are similar to your: Keywords Website Placements Ad text Explanation: When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Conversion Tracking helps you improve the ROI from your online advertising, because it: Shows you which ads lead to customer actions that have value for your business Automatically gives you personal details about the people who convert Focuses on getting customers to...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Higher Quality Scores typically result in: Better ad positions only Lower costs and better ad positions Lower costs only Higher costs and better ad positions Explanation: Ad auction eligibility:Having better quality components typically makes it easier and cheaper for...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group, because it will allow her to: Only create one ad that’s relevant to all keywords Create multiple ads for each keyword...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Target CPA bidding can help drive conversions by using your conversion history and: CPA goals to show the optimal ad when a conversion is more likely CPC goals to raise your bid when a conversion is more likely CPA goals to raise your bid when a conversion is more...