Marketing Mastery
Master the art and science of marketing.
Applying Marketing Psychology – Building an Ethical & Effective Strategy
Module 11: Applying Marketing Psychology – Building an Ethical & Effective Strategy Opening: Welcome to the final module of our Online Marketing Psychology course! Throughout this journey, we’ve explored the psychological triggers that influence consumer behavior,...
The Ethics of Marketing Psychology – Persuasion vs. Manipulation
Module 10: The Ethics of Marketing Psychology – Persuasion vs. Manipulation Opening: Welcome to Module 10 of our Online Marketing Psychology course! So far, we’ve explored how psychology influences consumer behavior and how brands use these insights to drive...
The Psychology of Habit Formation & Brand Loyalty
Module 9: The Psychology of Habit Formation & Brand Loyalty Opening: Welcome to Module 9 of our Online Marketing Psychology course! In this module, we’re focusing on habit formation and brand loyalty—two critical psychological principles that drive long-term...
Neuromarketing Techniques – How Brain Science Enhances Marketing Strategy
Module 8: Neuromarketing Techniques - How Brain Science Enhances Marketing Strategy Opening: Welcome to Module 8 of our Online Marketing Psychology course! In this module, we’re diving into neuromarketing—the fascinating field where neuroscience meets marketing. By...
Emotional Triggers in Marketing – Tapping Into Deep-Seated Desires
Module 7: Emotional Triggers in Marketing – Tapping Into Deep-Seated Desires Opening: Welcome to Module 7 of our Online Marketing Psychology course! In this module, we’re diving into emotional triggers—the deep-seated feelings that drive consumer behavior. People...
Cognitive Biases in Marketing – How Mental Shortcuts Shape Consumer Behavior
Module 6: Cognitive Biases in Marketing – How Mental Shortcuts Shape Consumer Behavior Opening: Welcome to Module 6 of our Online Marketing Psychology course! In this module, we’re exploring cognitive biases—the mental shortcuts our brains use to make decisions...
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