Marketing Mastery

Master the art and science of marketing.

The Ethics of Marketing Psychology – Persuasion vs. Manipulation

Module 10: The Ethics of Marketing Psychology – Persuasion vs. Manipulation Opening: Welcome to Module 10 of our Online Marketing Psychology course! So far, we’ve explored how psychology influences consumer behavior and how brands use these insights to drive...

The Psychology of Habit Formation & Brand Loyalty

The Psychology of Habit Formation & Brand Loyalty

Module 9: The Psychology of Habit Formation & Brand Loyalty Opening: Welcome to Module 9 of our Online Marketing Psychology course! In this module, we’re focusing on habit formation and brand loyalty—two critical psychological principles that drive long-term...

Emotional Triggers in Marketing – Tapping Into Deep-Seated Desires

Emotional Triggers in Marketing – Tapping Into Deep-Seated Desires

Module 7: Emotional Triggers in Marketing – Tapping Into Deep-Seated Desires Opening: Welcome to Module 7 of our Online Marketing Psychology course! In this module, we’re diving into emotional triggers—the deep-seated feelings that drive consumer behavior. People...

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