Conversion Tracking helps you improve the ROI from your online advertising, because it:

Conversion Tracking helps you improve the ROI from your online advertising, because it:

Shows you which ads lead to customer actions that have value for your business
Automatically gives you personal details about the people who convert
Focuses on getting customers to complete an online purchase
Measures trends relating to the search terms people have used before seeing your ad

Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions. Read more here

Find all AdWords Fundamentals Questions and Answers here.

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