Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

“Search Network only – All features”
“Display Network only – All features”
“Search Network with Display Select – All features”
“Display Network only – Remarketing”

Explanation: Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising. Read more here

See all AdWords Fundamentals Questions and Answers here.

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Module 5: Keyword Clustering & Content Planning Lesson 1: Introduction to Keyword Clustering By now, you’ve learned how to find great keywords. But here’s the problem: Targeting keywords one by one isn’t the most efficient way to rank on Google. Instead, you need...

Evaluating Keyword Difficulty & Competition Analysis

Module 4: Evaluating Keyword Difficulty & Competition Analysis Lesson 1: Why Keyword Difficulty Matters Not all keywords are created equal. Some are easy to rank for, while others are dominated by major brands with massive budgets. If you go after highly...

Keyword Research Techniques

Module 3: Keyword Research Techniques Lesson 1: Introduction to Keyword Research Methods If you've ever wondered how some websites seem to rank effortlessly on Google, the secret often lies in their keyword research. Choosing the right keywords is like picking the...

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