What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
Add display ads and affinity audiences targeting people interested in green living and beauty
Add affinity audiences targeting people interested in green living and beauty (new answer, wording is slightly different)
Use a balanced combination of broad-, exact- and phrase-matched keywords
Target large metropolitan areas where people are more likely to encounter her product

Explanation: Select from these audiences to reach potential customers at scale and make them aware of your business.

These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price. Read more here

Find all AdWords Fundamentals Questions and Answers here.

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