What does “converted clicks” measure?

What does “converted clicks” measure?

The total number of clicks that led to a conversion
The total number of conversions divided by the total number of clicks
The total number of clicks within your chosen conversion window
The percentage of clicks that led to a conversion

Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window. Read more here

See all AdWords Fundamentals Questions and Answers here.

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