Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Mobile bid adjustments
Cost per acquisition (CPA)
Target return on ad spend (ROAS)
Target search page location flexible bidding strategy

Expanation: Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.
Read more here

See all AdWords Fundamentals Questions and Answers here.

My Latest Posts

Here’s what I’ve been writing about lately.

Keyword Clustering & Content Planning

Module 5: Keyword Clustering & Content Planning Lesson 1: Introduction to Keyword Clustering By now, you’ve learned how to find great keywords. But here’s the problem: Targeting keywords one by one isn’t the most efficient way to rank on Google. Instead, you need...

Evaluating Keyword Difficulty & Competition Analysis

Module 4: Evaluating Keyword Difficulty & Competition Analysis Lesson 1: Why Keyword Difficulty Matters Not all keywords are created equal. Some are easy to rank for, while others are dominated by major brands with massive budgets. If you go after highly...

Keyword Research Techniques

Module 3: Keyword Research Techniques Lesson 1: Introduction to Keyword Research Methods If you've ever wondered how some websites seem to rank effortlessly on Google, the secret often lies in their keyword research. Choosing the right keywords is like picking the...

Let's Work Together!

Tired of guessing with your digital marketing? Let’s work together to create a data-driven strategy that delivers real results. Contact me to learn more about how I can help you grow your business online.

Location

London / Budapest

support@istvantamon.com

Follow Me