Your ad can show to a user when a targeted language matches:

Your ad can show to a user when a targeted language matches:

The language of websites a user visits most often
A user’s Google interface language setting
A user’s operating system language
A user’s browser setting

Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.

See all AdWords Fundamentals Questions and Answers here.

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