Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve?
Click through rate (CTR)
Converted clicks
Conversion rate
Impressions
Explanation: You can use CTR for Search Network campaigns, and conversions for the Display Network campaigns to measure engagement. Use reach and frequency numbers to learn how many people are exposed to your ad, and how often they see it. Read more here
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