Get prepared with AdWords Video Exam Answers in 2018
Search easily and see explanations for the latest “AdWords Video Exam Answers 2017” edition.
#1 What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
0.2
0.11
0.09
0.02
Explanation: View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
Read more here: https://support.google.com/adwords/answer/2375431?hl=en
• AdWords Video Exam Answers 2018 •
#2 Which of these remarketing lists can be used for a video campaign?
All of the listed answers are correct
People who watched certain videos on the advertiser’s YouTube channel
People who skipped the advertiser’s TrueView in-stream ads
People who clicked the +1 button on the advertiser’s Google+ page
Explanation: Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:
- Viewed any video from a channel
- Visited a channel page
- Viewed any video (as an ad) from a channel
- Liked any video from a channel
- Commented on any video from a channel
- Shared any video from a channel
- Subscribed to a channel
- Viewed certain video(s)
- Viewed certain video(s) as ad(s)
Read more here: https://support.google.com/partners/answer/2545661
• AdWords Video Exam Answers 2018 •
#3 What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
Explanation: With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards, and companion banners), whichever comes first.
Read more here: https://support.google.com/adwords/answer/2472735?hl=en
• AdWords Video Exam Answers 2018 •
#4 The most effective way to control the number of times someone sees an ad is by:
Monitoring audience retention metrics with YouTube Analytics
Setting a lower cost-per-view (CPV) bid at the target group level
Lowering bidding levels
Setting a frequency cap
Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/adwords/answer/117579?hl=en
• AdWords Video Exam Answers 2018 •
#5 The most effective way to control the number of times someone sees an ad is by:
Monitoring audience retention metrics with YouTube Analytics
Setting a lower cost-per-view (CPV) bid at the target group level
Lowering bidding levels
Setting a frequency cap
Explanation: Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/adwords/answer/117579?hl=en
• AdWords Video Exam Answers 2018 •
#6 What do earned actions measure?
Earned conversions
Earned views, earned comments, and earned likes
Earned visits to the website, and earned comments
Earned visits to the website, earned views, and earned comments
• AdWords Video Exam Answers 2018 •
#7 A True View discovery ad needs to be:
More than 30 seconds
About 2 minutes
There isn’t a time limit
Less than 30 seconds
• AdWords Video Exam Answers 2018 •
#8 When is someone added to an advertiser’s video remarketing list?
When she views the ad for the second time
When she views the ad
When she clicks the ad
When she purchases something
Correct answer is: watch, comment on, like, or share the advertiser’s YouTube video
Explanation: You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:
- Viewed any video from a channel
- Visited a channel page
- Viewed any video (as an ad) from a channel
- Liked any video from a channel
- Commented on any video from a channel
- Shared any video from a channel
- Subscribed to a channel
- Viewed certain video(s)
- Viewed certain video(s) as ad(s)
Read more here: https://support.google.com/partners/answer/2545661?hl=en
• AdWords Video Exam Answers 2018 •
#9 Which is a tip for optimizing a TrueView video for viewer engagement?
Increase each target group’s bid by 100%
Add a call-to-action overlay
Add exclusions to the campaign
Run both an in-stream and an in-display version of the ad
Explanation: Call-to-action overlays are eligible to show on any TrueView video ad on YouTube. This feature is available at no extra cost to you, can increase viewer engagement, and add an interesting element to your ads. Also, because they’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view.
Read more here: https://support.google.com/partners/answer/3013684?hl=en
• AdWords Video Exam Answers 2018 •
#10 What’s the maximum length a TrueView video ad can be?
1 minute, 30 seconds
There isn’t a time limit
30 seconds
7 minutes
Explanation: You can also run videos longer than 30 seconds. You can try longer product demos, customer testimonials, or a how-to video demonstrating your product in action. But you will be charged if a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#11 In which TrueView format(s) can an advertiser use a companion banner?
In-stream and in-display
All of the listed answers are incorrect
In-stream
In-display
Explanation: A clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer).
Read more here: https://support.google.com/partners/answer/6293542?hl=en
• AdWords Video Exam Answers 2018 •
#12 If your client wants a specific reach for a specific price on YouTube, you should use:
Affinity audiences
Placement targeting
Reservation buying
TrueView videos ads
Explanation: By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.
Read more here: https://support.google.com/partners/answer/2454017?hl=en
• AdWords Video Exam Answers 2018 •
#13 What’s an example of a managed placement for a TrueView in-stream ad?
A website on the Display Network
A specific YouTube video
All of the listed answers are correct
A YouTube channel
Explanation: It comes under placement targeting. You can target YouTube channels, YouTube Videos, Website on the Display Network and Apps on the Display Network.
Read more here: https://support.google.com/adwords/answer/2454017?hl=en
• AdWords Video Exam Answers 2018 •
#14 is used for video campaigns.
Cost-per-click (CPC) bidding
Cost-per-thousand-impressions (CPM) bidding
Cost-per-view (CPV) bidding
Cost-per-acquisition (CPA) bidding
Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners). A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.
Read more here: https://support.google.com/adwords/answer/2472735?hl=en
• AdWords Video Exam Answers 2018 •
#15 What are best practices for creating a TrueView in-stream ad?
All of the listed answers are correct
Provide clear next steps so customers can take action
Deliver the most important message early in the video
All a call-to-action (CTA) overlay
Explanation: Following are the best practices for creating a TrueView in-stream ad.
- Be clear about what your business offers, since the video may be your sole communication with a site’s viewers.
- Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
- Keep your video short and sweet. Deliver your most important messages early in the video, in case viewers stop watching before it’s over. Play ratesdrop off significantly after 45 seconds.
- Provide clear next steps for customers to take after finishing the video. That could be making a purchase, or visiting your website or store.
Read more here: https://support.google.com/youtube/answer/2375498?hl=en
• AdWords Video Exam Answers 2018 •
#16 Video ads can appear on:
Specific YouTube channels
Specific YouTube videos
All of the listed answers are correct
Websites of the Display Network
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#17 TrueView video discovery ads run on:
The Display Network
The YouTube Network
The Search Network and the Display Network
YouTube video and search pages and the Display Network
Explanation: Your ad consists of a thumbnail image from your video with some text. The ads appear on YouTube search results, Alongside related YouTube videos and On the YouTube mobile homepage. You are charged only when viewers choose to watch your ad by clicking the thumbnail.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#18 Video ads can run on:
YouTube and video partner sites and apps
The Display Network and video partner sites and apps
YouTube only
YouTube and the Display Network
• AdWords Video Exam Answers 2018 •
#19 Which devices can an advertiser target with a mobile video masthead?
Android only
Both mobile and tablets
Mobile only
Tablets only
Explanation: Similar to the desktop video Masthead, the mobile video Masthead is a native video-based ad format that only requires a YouTube video to create, and appears on the YouTube homepage on mobile and tablet devices. This includes Android and iOS mobile apps as well as m.youtube.com for smartphone and tablets.
Read more here: https://support.google.com/displayspecs/answer/6244544
• AdWords Video Exam Answers 2018 •
#20 Video advertising on YouTube lets you:
Use free video analytics
Use pay-per-report analytics and pay for click-through onl
Pay a single monthly fee
Use pay-per-report analytics and pay a single monthly fee
• AdWords Video Exam Answers 2018 •
#21 What does average view frequency measure?
All of the listed answers are incorrect
The average number of times people have viewed the ad
The average number of channel views
The average view rate for the ad
Explanation: The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
Read more here: https://support.google.com/partners/answer/6024272?hl=en
• AdWords Video Exam Answers 2018 •
# 22 True or False: YouTube remarketing lists can be used with standard text and display ads.
True
False
Explanation: You can also use video remarketing lists for standard AdWords text ads or display ads.
Read more here: https://support.google.com/adwords/answer/2545661?hl=en
• AdWords Video Exam Answers 2018 •
#23 True or False: More than one YouTube account can be linked to an AdWords account.
True
False
• AdWords Video Exam Answers 2018 •
#24 are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
Companion banners
TrueView Video Discovery ads
YouTube Mastheads
Companion Mastheads
Explanation: A clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube page, it appears next to the ad, in the top right corner (on a desktop computer).Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles.
Read more here: https://support.google.com/partners/answer/6293542?hl=en
• AdWords Video Exam Answers 2018 •
#25 A click on a companion banner:
All of the listed answers are correct
Counts as a view even if the person hasn’t watched 30 seconds of the ad
Can direct to a YouTube channel
Can direct to an external URL
Explanation: Companion banners are optional. They’re also displayed only in certain cases, for example, in the context of a YouTube watch page. They don’t show on embedded players, connected TVs, or game consoles.
A click on a companion banner:
Can direct to an external URL or a YouTube channel
Counts as a view, even if the viewer hasn’t watched 30 seconds of the ad
Read more here: https://support.google.com/partners/answer/6293542?hl=en
• AdWords Video Exam Answers 2018 •
#26 Where would a call-to-action (CTA) overlay show?
All of the listed answers are correct
On TrueView Video discovery ads
On videos on your channel
On embedded videos
Explanation: Call-to-action overlays are eligible to show on any TrueView video ad on YouTube.They’re associated with the video instead of the ad, call-to-action overlays will show whether your video is triggered through an ad or an organic (unpaid) view.
Read more here: https://support.google.com/partners/answer/3013684?hl=en
• AdWords Video Exam Answers 2018 •
#27 Which ad rotation option can’t be used for video campaigns?
Rotate evenly
Optimize for clicks
Optimize for conversions
Optimize for views
Explanation: “Optimize for clicks is not available in video campaigns.”
Read more here: https://support.google.com/partners/answer/112876?hl=en
• AdWords Video Exam Answers 2018 •
#28 ______ targeting lets advertisers to place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
Placement
Contextual
Interest
Topic
Read more here: https://support.google.com/adwords/answer/2454017?hl=en
• AdWords Video Exam Answers 2018 •
#29 True or False: IP address exclusion is not available for TrueView campaigns
False
True
• AdWords Video Exam Answers 2018 •
#30 If someone clicks a TrueView video discovery ad, where do they land?
The ad’s destination URL
The advertiser’s YouTube masthead
The video on the YouTube watch page or advertiser’s channel
The advertiser’s website
Explanation: Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.
Read more here: https://support.google.com/displayspecs/answer/6227733?hl=en
• AdWords Video Exam Answers 2018 •
#31 Call-to-action (CTA) overlays are compatible with:
TrueView in-stream ads only
TrueView in-display ads only
TrueView in-display ads that are at least 30 seconds long
Any TrueView ad format
Explanation: CTA overlays are available for TrueView in-stream ads or in-display ads. Once someone clicks an in-display ad to watch the video, the CTA shows on the watch page. The CTA overlay appears as soon as the video starts playing, and then collapses to show just the thumbnail image after 15 seconds. On desktop browsers, viewers can hover to expand the CTA. On mobile browsers, viewers can click the thumbnail image or arrow to expand it.
Read more here: https://support.google.com/adwordspolicy/answer/2679940?hl=en
• AdWords Video Exam Answers 2018 •
#32 A client who wants to advertise before, during, or after popular videos on the Display Network should:
Create a video ad campaig
Add a call-to-action (CTA) overlay to video ads
Add the keyword “video” to relevant campaigns
Bundle display ads for each target audience
Explanation: TrueView video ads under video campaigns give viewers control over which advertisers’ messages they want to see and when. Use this format when you want your video ad to appear before, during, or after other videos on YouTube and the Display Network.
Read more here: https://support.google.com/partners/answer/6052202
• AdWords Video Exam Answers 2018 •
#33 Video remarketing is a way to optimize:
Conversions
Video campaigns
Cost-per-view (CPV) bidding strategies
Bidding strategies
• AdWords Video Exam Answers 2018 •
#34 What’s needed for an advertiser to set up a video ad campaign?
A budget for creating professional video ads
A conversion rate of at least 5% on the Google Search Network
A YouTube video
A base AdWords budget in addition to pay-per-click costs
Explanation: TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. To create a TrueView video ad, your videos must be hosted on YouTube.
Read more here: https://support.google.com/adwords/answer/2375497?hl=en
• AdWords Video Exam Answers 2018 •
#35 A viewer can skip watching a TruView in-stream ad after
2 seconds
5 seconds
10 seconds
7 seconds
• AdWords Video Exam Answers 2018 •
#36 What is masthead billing based on?
Impressions
A flat daily fee
Impressions and clicks
Clicks
Explanation: As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Read more here: https://support.google.com/partners/answer/6030919?hl=en
• AdWords Video Exam Answers 2018 •
#37 Frequency capping counts include:
Only impressions that led to clicks
All impressions, including those that weren’t viewable
All impressions appearing in an ad position of “1”
Only impressions that were viewable
• AdWords Video Exam Answers 2018 •
#38 On average, how long does it take for a video ad to get approved?
1 business day
Video ads are instantly eligible to show on YouTube and the Display Network
2 hours
10 business days
Explanation: After you create or edit an ad, the review process begins automatically. All aspects of your ad are reviewed, including your headline, description, keywords, and website or app. These aspects are reviewed according the AdWords advertising policies. Most ads are reviewed within 1 business day, and some ads are eligible to run while in review.
Read more here: https://support.google.com/partners/answer/1722120?hl=en
• AdWords Video Exam Answers 2018 •
#39 TrueView video discovery ads run on:
YouTube homepage, channels, watch pages, and search results, and the Display Network
YouTube videos and search results, and the Display Network
YouTube watch pages and Masthead ads, and Google search results
Google TV, Google search results, and the Display Network
Explanation: Your ad consists of a thumbnail image from your video with some text.The ads appear on YouTube search results, Alongside related YouTube videos and On the YouTube mobile homepage. You are charged only when viewers choose to watch your ad by clicking the thumbnail.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#40 True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
False
True
Explanation: Remarketing lists are created by linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:
- People who watch any of your videos
- People who take an action (like, dislike, comment, or share) on any of your videos
- People who view your video as a TrueView video ad
- People who visit or subscribe to your YouTube channel
Read more here: https://support.google.com/adwords/answer/2545661?hl=en
• AdWords Video Exam Answers 2018 •
#41 True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
True
False
Explanation: Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#42 An advertiser is charged for viewing a TrueView Discovery ad when someone:
Watches the entire ad
Watches a TrueView in-stream ad after watching a TrueView in- display ad
Clicks and views the first frame of the video
Shares the ad
Explanation: Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#43 The best way to reserve an ad is to:
Create a reservation campaign in AdWords
Contact a Google sales representative
Create a standard video campaign
Enter specifications on the “Reservation” tab
Explanation: Masthead ads are reservation based ads. You can run ads on the YouTube homepage.
Read more here:https://support.google.com/partners/answer/6030919?hl=en
• AdWords Video Exam Answers 2018 •
#44 Which of these can be created to run on the Display Network?
VideoPlus ads
TrueView and VideoPlus ads
Homepage expandable Masthead ads
Lightbox ads and TrueView video discovery ads
Explanations and Referral URLs: Lightbox ads are expandable, rich media display ads that run across the Google Display Network.
Read more here: https://support.google.com/adwordspolicy/answer/6135143
Video discovery ads appear in places where viewers discover content, like on YouTube search results, next to related videos, on the YouTube homepage, and on partner sites and apps. Read more here: https://support.google.com/adwords/answer/2383007
• AdWords Video Exam Answers 2018 •
#45 What does linking an AdWords account to a YouTube account allow an advertiser to do?
Access additional video reporting metrics
All of the listed answers are correct
Create call-to-action (CTA) overlays
Create a remarketing list
Read more here: https://support.google.com/adwords/answer/3063482?hl=en
• AdWords Video Exam Answers 2018 •
#46 How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
By using YouTube Analytics
By using Google Analytics
You can’t measure conversions with the in-stream format
By creating an AdWords conversion tracking code
Explanation: You can use AdWords conversion tracking to track the number of people who click on a video ad and ultimately perform the desired conversion action. Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.
Read more here: https://support.google.com/adwords/answer/2456138?hl=en
• AdWords Video Exam Answers 2018 •
#47 The standard companion banner size for TrueView in-stream ads on YouTube is:
300×80
300×600
300×60
300×250
Explanation: Companion banners are optional image banner ads that appear on the top right corner of the watch page for the duration of the content video. When an in-stream video ad ends (or is skipped) the companion banner remains on the YouTube page and the user can click on it at any time. If you choose to include companion banners, be aware that that they’ll display only in the context of a desktop watch page on YouTube. They do not appear on mobile devices, embedded players, connected TVs, or on game consoles.
In some cases, if a custom companion creative (300×60) is not supplied and the ad is a public YouTube hosted video, a video wall companion will be automatically generated which includes information about the channel hosting the video ad.
Read more here: https://support.google.com/displayspecs/answer/6244557?hl=en
• AdWords Video Exam Answers 2018 •
#48 You can see average video-view duration metrics in the:
YouTube Analytics “Audience retention” tab
Reports in AdWords
Google Analytics metrics
Campaign tab in AdWords
Read more here: https://support.google.com/youtube/answer/1715160?hl=en
• AdWords Video Exam Answers 2018 •
# 49 TrueView video campaigns can include:
Videos uploaded directly to YouTube
Images
Other video formats
Text
• AdWords Video Exam Answers 2018 •
#50 If your client wants to pay only when someone views an ad, you should use:
YouTube homepage ads
Text ads
Viewable cost-per-thousand-impressions (vCPM) bidding
TrueView in-stream ads
• AdWords Video Exam Answers 2018 •
#51 Which is a best practice for a successful TrueView in-stream ad?
Add a frequency cap
All of the listed answers are correct
Include a strong call-to-action so the viewer knows what to do
Use at least 3 types of targeting to find out which performs best
Explanation: Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
Read more here: https://support.google.com/partners/answer/2375498?hl=en
• AdWords Video Exam Answers 2018 •
#52 ____ ads can be created and managed through AdWords.
TrueView
Masthead
TV
Reserve-bought
Explanation: You can create TrueView ads in AdWords using the “Video” campaign type. With TrueView ads, you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first. This means that you will only pay when someone chooses to interact with your ad.
Read more here: https://support.google.com/adwords/answer/2383007?hl=en
• AdWords Video Exam Answers 2018 •
#53 Which can be done in YouTube Analytics?
Check the conversion volume
Check engagement reports
Check the count of TrueView earned actions
Create remarketing lists
• AdWords Video Exam Answers 2018 •
#54 Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
View-through rate (VTR), cost-per-view (CPV), and follow-on views
View-through rate (VTR) and cost-per-click (CPC)
The targeting options that were used
Clickthrough rate (CTR) and cost-per-click (CPC)
• AdWords Video Exam Answers 2018 •
# 55 Why is average view frequency important to measure?
It lets you continually track conversions
It tells you how many people are viewing the ad
It shows you how engaged people are with the ad
It shows how often the average person sees or interacts with the ad
Explanation: The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.
Read more here: https://support.google.com/partners/answer/6024272?hl=en
• AdWords Video Exam Answers 2018 •
#56 True or False: Advertisers can set bids per ad format
True
False
• AdWords Video Exam Answers 2018 •
#57 True or False: TruView in-stream ads and TruView in-display ads can be in the same video campaign.
False
True
Explanation:Yes, both formats can be in same campaign but in different ad groups. TrueView ad groups will each be assigned a format (either in-stream or in-display), and can contain only ads of that same format. For example, a TrueView in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a TrueView in-display ad group can contain only in-display video ads and their associated targeting criteria and bids. If you want to run multiple formats in the same TrueView video campaign, you will need to create multiple ad groups.
Read more here:https://support.google.com/adwords/answer/2375497?hl=en
• AdWords Video Exam Answers 2018 •
#58 True or False: Video ads may appear in videos marked “Private” on YouTube.
True
False
• AdWords Video Exam Answers 2018 •
#59 Which targeting methods can be used with TrueView ads?
All of the listed answers are correct
Remarketing
Affinity and in-market audiences
Topics
Explanation: With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.
Read more here: https://support.google.com/adwords/answer/2454017?hl=en
• AdWords Video Exam Answers 2018 •
#60 Which of these formats can be booked cross-screen (mobile and desktop)?
Rich Media Custom Mastheads
Video Mastheads
Rich Media Layouts Mastheads
Video Media Layout Mastheads
Explanation: Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:
- Video Masthead — Including optional interactivity
- TrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity features
- Reserve in-stream ads — Reservation-booked skippable (In-Stream Select) and non-skippable (standard in-stream) pre- and mid-rolls
- TrueView Video Discovery ads — Banner template with video thumbnail and text description that drives YouTube video watch page
Read more here: https://support.google.com/partners/answer/6209157?hl=en
• AdWords Video Exam Answers 2018 •
#61 A TrueView in-stream ad view is counted when a viewer:
Watches at least 25% of the video
Watches the video until the last quartile
Watches at least 30 seconds of the video or completes it
Watches the video for five seconds or longer
Explanation:Viewers can choose to skip the video ad after 5 seconds. If they choose not to skip the video ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of the video ad (or the duration if it’s shorter than 30 seconds) or engages with your video, whichever comes first.
Read more here: https://support.google.com/displayspecs/answer/6055025?hl=en
• AdWords Video Exam Answers 2018 •
#62 An advertiser can:
Remarket video ads from the Google Search Network on the Google Display Network
Target viewers who are watching competitors’ ads on YouTube
Optimize remarketing by raising bids on topics or channels that generate the greatest ad response
Combine an AdWords remarketing list with a video remarketing list
Explanation: Optimize your remarketing campaign based on performance metrics. For example, raise bids on specific topics or channels that generate the greatest ad response.
Read more here: https://support.google.com/adwords/answer/2545661?hl=en
• AdWords Video Exam Answers 2018 •
#63 Linking a YouTube channel to a Google+ page lets you:
Manage one channel from one Google account and let multiple people manage a channel
Manage one channel from one Google account
Manage multiple channels from one Google account
Manage multiple channels from one Google account and let multiple people manage a channel
Read more here: https://support.google.com/youtube/answer/4642409
• AdWords Video Exam Answers 2018 •
#64 If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
Only on targeted affinity audiences
Only when targeted topics and affinity audiences match
On targeted topics and affinity audiences
Only on targeted topics
Explanation: If we use affinity audience, the ad may be shown to the visitor, having immense interest in our product. In this case the can be shown on the pages irrelevant to our keyword, because we are targeting the audience. The audience who has seen the relevant pages earlier and shown the interest to similar products. That is why they are being added in affinity audience. Now, when we target topics, the ad will be shown on the relevant pages. Because we are targeting topics, that are associated with page.
Read more here (about the definitions only): https://support.google.com/partners/answer/2454017?hl=en
• AdWords Video Exam Answers 2018 •
#65 TrueView video discovery ads can run on:
YouTube
The Search Network and the Display Network
The Display Network
YouTube and the Display Network
Explanation: While video content for TrueView ads must be hosted on YouTube, TrueView ads can appear on both YouTube and on video partner sites and apps in the Google Display Network for desktop computers and mobile devices.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#66 True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
True
False
Explanation: By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.
Read more here: https://support.google.com/adwords/answer/3063482?hl=en
• AdWords Video Exam Answers 2018 •
#67 What are the targeting options for mastheads?
Affinity, remarketing, and topics
Visitors to the YouTube homepage in a targeted country
Affinity and remarketing
Topics and remarketing
Explanation: Affinity and topics targeting are possible, but remarketing is not possible. Most appropriate and close answer is Visitors to the YouTube homepage in a targeted country.
Read more here: https://support.google.com/partners/answer/6030919?hl=en
• AdWords Video Exam Answers 2018 •
# 68 What can an advertiser include in a TrueView video ad to increase interactivity?
A scrolling banner
An animated GIF
A card
A blinking border
• AdWords Video Exam Answers 2018 •
#69 TrueView in-stream ads can appear on:
YouTube Mastheads
The Google Play Store
Google search results and YouTube watch pages
YouTube watch pages
Explanation: TrueView in-stream video ads can appear on YouTube watch pages and on videos on partner sites and apps in the Display Network.
Read more here: https://support.google.com/adwords/answer/2375464?hl=en
• AdWords Video Exam Answers 2018 •
#70 TrueView in-stream ads and in-display ads appear, respectively:
Before videos and as clickable thumbnails
As clickable thumbnails and before videos
To the left and right of videos
At the top and bottom of videos
Explanation: TrueView in-stream ads run on videos served on YouTube or on a collection of sites and apps in the Google Display Network (GDN). These ads may also run on YouTube videos that are embedded on other sites or apps. They can also appear on Android and iOS YouTube apps, m.youtube.com (on iPad and Android), and on connected TVs. Ads appear before video and as clickable thumbnails.
• AdWords Video Exam Answers 2018 •
#71 People are added to an advertiser’s video remarketing list when they:
Sign in to YouTube
Watch, comment on, like, or share the advertiser’s YouTube video
Watch, comment on, like, or share a competitor’s YouTube video
Click a text ad in Google search results
Explanation: You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:
Viewed any video from a channel
Visited a channel page
Viewed any video (as an ad) from a channel
Liked any video from a channel
Commented on any video from a channel
Shared any video from a channel
Subscribed to a channel
Viewed certain video(s)
Viewed certain video(s) as ad(s)
Read more here: https://support.google.com/partners/answer/2545661?hl=en
• AdWords Video Exam Answers 2018 •
#72 True or False: You can use contextual targeting with videos.
False
True
Explanation: Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on your video ad format, you can show your video ads based on words or phrases keywords related to a YouTube video, YouTube channel, or type of website that your audience is interested in. You can even target your video ads to specific topics on YouTube and the Display Network.
Read more here: https://support.google.com/adwords/answer/2454017?hl=en
• AdWords Video Exam Answers 2018 •
#73 With a Masthead ad, an advertiser can reserve:
YouTube search pages
Specific channels
The YouTube homepage
Specific videos
Explanation: Masthead ads are reservation based ads. You can run ads on the YouTube homepage.
Read more here: https://support.google.com/partners/answer/6030919?hl=en
• AdWords Video Exam Answers 2018 •
#74 The initial remarketing list size for video campaigns includes users from the past:
You can’t include visitors from past days
30 days
15 days
540 days
Read more here: https://support.google.com/adwords/answer/2472738?hl=en
• AdWords Video Exam Answers 2018 •