Portfolio
Recent Works
Iris Flow Headphones
Head of Paid Media
Indiegogo Crowdfunding Campaign Promotion
We raised 678% of our initial goal that we reached in 11 hours. I was in charge of building out the paid media & affiliate marketing strategy for the brand and map out next steps to transit from the fundraising phase into e-commerce.
I lead internal teams & managed external agencies based in the US.
NatWest & Royal Scottish Bank
Account Director
Combining my Finance & Accountancy background with my digital marketing experience, I always enjoy working with fintech clients.
As the paid search director my goal was to lead my team successfully delivering complex projects.
One of these tasks was launching the marketing activity from scratch for new startup brands NatWest acquired (Mettle, RapidCash, Path, APtimise, Tyl).
Ralph Lauren
The Polo App Campaign
I was tasked to introduce the Polo App in the UK from working out the strategy to heading the team executing the plan.
The launch campaign went successfully & the agency I represented got extra budget to run extended the activity.
In the process I was in charge of upskilling our 20 strong team to earn their Apple Search Ads certificates.
The London Pass
Global Media Manager
Managed multi-million £ budgets across several search engines, paid social & programmatic.
At this large scale account I’m extremely proud I could streamline workflows that enabled our teams working more effectively. As a result I was able to improve accounts that generated record sales on a single day for the brand.
Salesforce
Paid Search Specialist, EMEA
The high price of the product (CRM Platform) and long lead times were the main challenges we needed to build our B2B strategy around.
I was in charge of working out the plan for the EMEA region, activating campaigns and acted as key contact to client.
Marketo, Adobe
Paid Search Specialist, EMEA
I supported the team on B2B lead generation campaigns & utilised Marketo’s own qulified leads in Google Ads to rank distinguish conversions.