by Istvan | Feb 25, 2018 | Uncategorized
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers? Create a campaign with ads and keywords written in...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Which of the following items is not a component of Quality Score? Ad relevance Maximum CPC bid Expected CTR Landing page experience Explanation: Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
If you’d like your ads to show on certain cites across the Internet, you can add these websites as: Keywords Placements Topics Audiences Explanation: You can choose specific locations by adding managed placements. You can also let Google choose relevant...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising Increase your position in organic search results Automatically collect information about potential customers Make money by showing ads on your website...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Google Analytics can help you learn more about the behavior of your client’s customer’s, because it shows you how: Likely they are to become a regular customer Likely they are to click her ads They interact with her website They perceive her products...