by Istvan | Mar 17, 2018 | AdWords Fundamentals
Which client would you advise to use radius targeting? Mabel, who wants to exclude her ads from certain cities Christopher, who wants to promote his new product in select cities Denise, whose service can reach customers within 30 miles Luis, whose e-commerce business...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Refine where your ads show by adding the keyword “Tokyo” Use a location bid adjustment to increase...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
Why should you link your client’s AdWords account to Google’s Webmaster Tools? See which campaign have the biggest changes in clicks, costs and conversions See how often your ads rank higher in search results than those of other advertisers participating in the same...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
An advertiser looking to drive conversions is using manual CPC bidding. Which Factor should be most important for this advertiser when deciding keyword bids? The average profit per conversion The bids of the next closest advertiser The profit derived from a paid click...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords? Broad match only includes the exact words and phrases a user searches for AdWords only shows an ad for keywords with proper spelling and plural forms...