by Istvan | Mar 18, 2018 | AdWords Fundamentals
Which statistic indicates how often a click has led to a conversion? CTR Conversion rate Converted clicks Cost-per-conversion Explanation: Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions Read more here Find all AdWords...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Delete the keyword and add a synonym of the keyword to the campaign Modify the ad associated with that keyword to direct to a highly-relevant landing...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
You would advise a client that’s launching a new product line to advertise on the Google Display Network, because she can: Reach people who are searching for her products Use text ads that encourage people to call her business Use text ads that encourage people to...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
You can use Keyword Planner to identify: Webpages where ad can appear based on your keywords The amount of traffic potential keywords might get Which text ads are performing best based on your keywords The number of negative keywords you should add Explanation: A tool...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords? Add the terms as exact match keywords Add the...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? Increase the daily budget and add text ads with clear call-to-actions like “Buy now” Add display ads and affinity audiences targeting people...
