by Istvan | Mar 18, 2018 | AdWords Fundamentals
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies. AdWords policies can help ensure ads are useful, varied, relevant and safe for web users AdWords policies can...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
You can use audience targeting to show your ads to: Specific groups of people, based on their location Specific websites, based on specific interests Group of websites, based on specific interests Specific groups of people, based on their interests Explanation:...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
By monitoring ad campaign performance, an advertiser may obtain the information needed to: Determine if campaigns are meeting overall marketing and conversion goals Create duplicate ad groups with identical keywords and different ad variations Compare campaign...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Your ad can show on the Google Search Network when someone searches for terms that are similar to your: Keywords Website Placements Ad text Explanation: When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Conversion Tracking helps you improve the ROI from your online advertising, because it: Shows you which ads lead to customer actions that have value for your business Automatically gives you personal details about the people who convert Focuses on getting customers to...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Higher Quality Scores typically result in: Better ad positions only Lower costs and better ad positions Lower costs only Higher costs and better ad positions Explanation: Ad auction eligibility:Having better quality components typically makes it easier and cheaper for...
