by Istvan | Feb 25, 2018 | AdWords Fundamentals
Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Your ad can show to a user when a targeted language matches: The language of websites a user visits most often A user’s Google interface language setting A user’s operating system language A user’s browser setting Explanation: Your ads can appear for...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
What’s a benefit of having multiple ads in that ad group? Ads are only eligible to show ad extensions if there are more than one ad in that ad group Ads are only eligible to show at the top of the page if there are more than one ad in that ad group AdWords will...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Your client wants to improve her ad position. What would you recommend? Improve ad quality and increase bid amount Improve Quality Score and decrease bid amount Add more keywords and increase daily budget Make the ad headline longer and more descriptive...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click? $0.51 $1 $1.01 $0.5 Explanation: For ads on the...