by Istvan | Mar 17, 2018 | AdWords Fundamentals
A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal? Google’s Display Network includes many mobile apps where she could show her ad Google’s Search Network will help her target people who are...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? CPM Manual CPC Automatic CPC CPA Explanation: Maximize Clicks is an automated bid strategy...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve? Click through rate (CTR) Converted clicks Conversion rate Impressions Explanation: You can use CTR for...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve? Click through rate (CTR) Converted clicks Conversion rate Impressions Explanation: You can use CTR for...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
A standard AdWords text ad is made up of: Headline text, an image and description text Headline text, a display URL and description text A display URL and description text Headline text and description text Explanation: A text ad on Google search is the simplest...