by Istvan | Feb 25, 2018 | AdWords Fundamentals
Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin reconstructing his client’s account? Create campaigns based on the structure of his client’s website Create one campaign...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? “Search Network only –...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? Information about Italian food in the description Use the same headline and description as...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use? Remarketing Ecommerce tracking Dynamic search ads Conversion tracking Explanation: Remarketing helps you reach people who have visited...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings Sitelink extensions Previous visit extensions Location extensions Explanation: Benefits of Location extension: Location extensions encourage people to visit you in...