by Istvan | Feb 25, 2018 | AdWords Fundamentals
In order to appeal to customers on mobile devices, it’s important to: Avoid using ad extensions Include your phone number as your display URL Send users to a video-based landing page Send users to a mobile-friendly landing page Explanation: People seeing your...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
What does “converted clicks” measure? The total number of clicks that led to a conversion The total number of conversions divided by the total number of clicks The total number of clicks within your chosen conversion window The percentage of clicks that...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Pause the campaign to stop showing ads and accruing costs. Increase the maximum CPC bid Lower the...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Increase bids on relevant keywords with low clicks and CTR Broaden his keyword list for ads with the lowest CTR Increase bids for ads with the lowest average...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
On the Google Display Network, your ad is eligible to show on a webpage if your: Landing page matches that webpage’s content Website matches that webpage’s content Keywords match that webpage’s content Ad text matches that webpage’s content...