by Istvan | Feb 25, 2018 | AdWords Fundamentals
What’s a benefit of having multiple ads in that ad group? Ads are only eligible to show ad extensions if there are more than one ad in that ad group Ads are only eligible to show at the top of the page if there are more than one ad in that ad group AdWords will...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Your client wants to improve her ad position. What would you recommend? Improve ad quality and increase bid amount Improve Quality Score and decrease bid amount Add more keywords and increase daily budget Make the ad headline longer and more descriptive...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click? $0.51 $1 $1.01 $0.5 Explanation: For ads on the...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin reconstructing his client’s account? Create campaigns based on the structure of his client’s website Create one campaign...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? “Search Network only –...