by Istvan | Feb 25, 2018 | AdWords Fundamentals
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers? Information about Italian food in the description Use the same headline and description as...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use? Remarketing Ecommerce tracking Dynamic search ads Conversion tracking Explanation: Remarketing helps you reach people who have visited...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Which ad extension would you use for an advertiser who has a chain of restaurants? Seller ratings Sitelink extensions Previous visit extensions Location extensions Explanation: Benefits of Location extension: Location extensions encourage people to visit you in...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
In order to appeal to customers on mobile devices, it’s important to: Avoid using ad extensions Include your phone number as your display URL Send users to a video-based landing page Send users to a mobile-friendly landing page Explanation: People seeing your...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
What does “converted clicks” measure? The total number of clicks that led to a conversion The total number of conversions divided by the total number of clicks The total number of clicks within your chosen conversion window The percentage of clicks that...