by Istvan | Feb 25, 2018 | AdWords Fundamentals
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day? Pause the campaign to stop showing ads and accruing costs. Increase the maximum CPC bid Lower the...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Increase bids on relevant keywords with low clicks and CTR Broaden his keyword list for ads with the lowest CTR Increase bids for ads with the lowest average...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
On the Google Display Network, your ad is eligible to show on a webpage if your: Landing page matches that webpage’s content Website matches that webpage’s content Keywords match that webpage’s content Ad text matches that webpage’s content...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad? His homepage, with links to instrument sales, rentals, and music lessons A page with information on music lessons and a...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
You can win a higher ad position in the auction with a lower CPC bid by: Creating high quality ads and landing pages Creating ads that include terms or phrases people are searching for All of the listed answers Creating ads that link to a generic landing page...