Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve?

by Istvan | Mar 17, 2018 | AdWords Fundamentals

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve? Click through rate (CTR) Converted clicks Conversion rate Impressions Explanation: You can use CTR for...

A standard AdWords text ad is made up of:

by Istvan | Feb 25, 2018 | AdWords Fundamentals

A standard AdWords text ad is made up of: Headline text, an image and description text Headline text, a display URL and description text A display URL and description text Headline text and description text Explanation: A text ad on Google search is the simplest...

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

by Istvan | Feb 25, 2018 | AdWords Fundamentals

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target? Set up an...

What’s a reason to use “Search Network with Display Select” campaign type?

by Istvan | Feb 25, 2018 | AdWords Fundamentals

What’s a reason to use “Search Network with Display Select” campaign type? Your ads only show on the first page of search results You can use one budget to advertise on the Search Network and Display Network You can pick the exact websites where you...

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

by Istvan | Feb 25, 2018 | AdWords Fundamentals

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit? “Search Network only” “Display Network only” “Shopping”...