by Istvan | Feb 25, 2018 | AdWords Fundamentals
You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit promoting your products with a mobile apps campaign on the Display Network? It allows you to show your ad on app categories that you choose It lets...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Each campaign in your AdWords account should have a single: Ad group Maximum CPC bid Business goal Landing page Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
You would choose to advertise on the Google Display Network if you wanted to: Show ads on Google Shopping Show ads to people on non-Google search sites Show ads on Google Maps Show ads on websites related to your business Explanation: “Display Network only” campaigns...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit? “Display Network only – All...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and: The expected impact of extensions and other ad formats The search ranking of your website The daily budget you’ve set Your historical...