You can win a higher ad position in the auction with a lower CPC bid by

by Istvan | Feb 25, 2018 | AdWords Fundamentals

You can win a higher ad position in the auction with a lower CPC bid by: Creating high quality ads and landing pages Creating ads that include terms or phrases people are searching for All of the listed answers Creating ads that link to a generic landing page...

What happens when a campaign consistently meets its average daily budget?

by Istvan | Feb 25, 2018 | AdWords Fundamentals

What happens when a campaign consistently meets its average daily budget? Average CPC clicks will be lowered Ads in that campaign will show less often they could Your budget is automatically adjusted Ads in that campaign will stop showing for the rest of the billing...

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

by Istvan | Feb 25, 2018 | AdWords Fundamentals

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate? Make sure the landing page is closely related to the ad Increase the CPC bid for low-performing keywords...

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

by Istvan | Feb 25, 2018 | AdWords Fundamentals

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices? Mobile bid adjustments Cost per acquisition (CPA) Target return on ad spend (ROAS) Target search page location flexible bidding strategy Expanation: Just as with...