Why should you link your client’s AdWords account to Google’s Webmaster Tools?

by Istvan | Mar 17, 2018 | AdWords Fundamentals

Why should you link your client’s AdWords account to Google’s Webmaster Tools? See which campaign have the biggest changes in clicks, costs and conversions See how often your ads rank higher in search results than those of other advertisers participating in the same...

An advertiser looking to drive conversions is using manual CPC bidding. Which Factor should be most important for this advertiser when deciding keyword bids?

by Istvan | Mar 17, 2018 | AdWords Fundamentals

An advertiser looking to drive conversions is using manual CPC bidding. Which Factor should be most important for this advertiser when deciding keyword bids? The average profit per conversion The bids of the next closest advertiser The profit derived from a paid click...

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

by Istvan | Mar 17, 2018 | AdWords Fundamentals

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords? Broad match only includes the exact words and phrases a user searches for AdWords only shows an ad for keywords with proper spelling and plural forms...

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

by Istvan | Mar 17, 2018 | AdWords Fundamentals

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal? Google’s Display Network includes many mobile apps where she could show her ad Google’s Search Network will help her target people who are...

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

by Istvan | Mar 17, 2018 | AdWords Fundamentals

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal? CPM Manual CPC Automatic CPC CPA Explanation: Maximize Clicks is an automated bid strategy...

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve?

by Istvan | Mar 17, 2018 | AdWords Fundamentals

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you want to most improve? Click through rate (CTR) Converted clicks Conversion rate Impressions Explanation: You can use CTR for...