by Istvan | Feb 25, 2018 | AdWords Fundamentals
Each campaign in your AdWords account should have a single: Ad group Maximum CPC bid Business goal Landing page Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
You would choose to advertise on the Google Display Network if you wanted to: Show ads on Google Shopping Show ads to people on non-Google search sites Show ads on Google Maps Show ads on websites related to your business Explanation: “Display Network only” campaigns...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit? “Display Network only – All...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and: The expected impact of extensions and other ad formats The search ranking of your website The daily budget you’ve set Your historical...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
Which of the following items is not a component of Quality Score? Ad relevance Maximum CPC bid Expected CTR Landing page experience Explanation: Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing...
by Istvan | Feb 25, 2018 | AdWords Fundamentals
If you’d like your ads to show on certain cites across the Internet, you can add these websites as: Keywords Placements Topics Audiences Explanation: You can choose specific locations by adding managed placements. You can also let Google choose relevant...