Find below the latest Google AdWords Shopping Advertising Exam Answers 2018. If you want to read more about the requirements and study guide, click here.
#1 Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?
Submit ‘1’ as the ‘mpn’ attribute
Put ‘false’ in the ‘identifier exists’ attribute
Put ‘unavailable’ in the ‘gtin’ attribute
Submit a randomly generated number in the ‘gtin’ attribute
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#2 Product groups are eligible for the bid simulator:
Once a Budget cap has been reached for a product group
Once the average cost-per-click(avg.CPC) is close to the maximum cost-per-click(max.CPC)
Anytime after a product group is created in a shopping campaign
When product listing ads have been included in enough auctions or accrued enough impressions
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#3 You would choose to advertise on the Google Search Network if you wanted to:
Choose from a range of ad formats, like video and image ads
Reach customers while they’re searching for your products or services
Choose the types of websites where you want your ads to show
Reach customers browsing websites related to your business
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#4 Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
Change the campaign priority to “high”
Set her budget to “accelerated” delivery
Subdivide by brand and set more competitive bids for the brands individually
Increase her “All products” bid
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#5 Product Listing Ads can be targeted to:
Only countries where Google.co.uk/shopping is available
North America
Only Select countries, listed in Google Merchant Center and AdWords Help Centres
All countries where AdWords is available
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#6 Which is a reason why Annie’s Google Merchant Center account would get suspended?
She is only selling used products
Her website doesn’t have a mobile version
Her landing pages lead to error messages or non-existent pages
She’s only been updating her data feeds every 10 days
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#7 How are product groups used in Shopping campaigns?
To bundle items sold as a package, like a camera and tripod stand
To bid on organised inventory in an ad group
To organise products within a data feed
To create a list of keywords used to target Product Listing Ads to shoppers
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#8 Suzie owns an clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
‘gtin’ Only
‘mpn’ and ‘gtin’
‘gtin’ and ‘brand’
‘brand’ Only
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#9 You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimisation opportunities?
Understand which creatives perform best in the “Ads” tab
Segment performance by various shopping views in the “Dimensions” tab
See query-level product performance in the “Keywords” tab
Check impressions for each product in Merchant Center
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#10 Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?
Include the word “antique” in the titles of all products
Leave all unique product identifiers blank
Use the exemption attribute ‘identifier exists’
Add ‘unique’ to the ‘brand’ attribute
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#11 How should Chris estimate how a different bid amount would impact his shop’s online traffic?
Check the “Diagnostics” tab in Google Merchant Center
Use the Bid Simulator tool
Review the benchmark cost per click (CPC) information in AdWords
Download campaign performance data
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#12 You should use multiple ad groups when you want to:
Set a different priority on bidding within the same Shopping campaign
Use a different bid modifier for products in the same Shopping campaign
Link products from a different Merchant Center account
Target a different country within the same Shopping campaign
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#13 Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
The availability for the products are listed as ‘out of stock’
A ‘sale price’ attribute is blank
The delivery rates for the products were updated to £0.00
The landing page price is different from the feed price
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#14 How can Helen provide free delivery for a small group of promotional products?
Set the default delivery for all products to a flat rate of £0.00
Add “Free delivery” to the Shopping campaign promotional text
Remove all delivery options from the Google Merchant Center account
Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products
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#15 Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimise the performance of her painting products?
Subdivide the product group and move budget allocation to the best performing products
Add promotional text that says “Best selling” to the ad group
Increase the maximum cost-per-click (max. CPC) bid for all products
Update the inventory by removing certain products
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#16 Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
Add negative keywords to the product group
Add a promotional message to his ads
Increase the campaign’s daily budget
Increase bids on products groups
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#17 Shopping campaigns use:
Ads promoting local and nearby services
A combination of text ads and Product Listing Ads formats
Product Listing Ads created from product data in Google Merchant Center
Keyword-targeted rich media ads
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#18 Campaign priority should be used when:
You have multiple sales to promote within the same campaign
You have multiple campaigns advertising the same products
You want to lower the bid for a product group
You want to separate your inventory by brand
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#19 What’s the best way to indicate in a feed that a product is on sale for a limited time?
Update the description of that specific item
Include “SALE” in the title of the item
Upload the same item twice, once with a lower price
Use the ‘sale price’ attribute
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#20 Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
Combine reporting on all data feeds across domains
Share products between accounts
Manage multiple domains with a single sign in
Access multiple AdWords accounts
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#21 Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?
Set the either country of sale to United Kingdom or location to London
Set the country of sale to United Kingdom only
Set the both country of sale to United Kingdom and location to London
Set the location to London only
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#22 According to Google Shopping Policies, what can be included in promotional text?
Product information taken from the data feed
Repetition of words and phrases
Text highlighting a special offer on specific products
Text created from keyword insertion
• Google AdWords Shopping Advertising Exam Answers 2018 •
#23 What should Brian take into account when optimising the ‘title’ attribute for his new line of bicycles?
Include the bike style name only
Use special characters such as exclamation marks
Include relevant attributes in the title such as brand, size and colour
Add additional keywords at the end of the title
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#24 Merchants use Google Merchant Center for which purpose?
Set campaign priority
Manage Shopping campaign bids
Upload product data through feeds or an API
Set mobile bids on specific products
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#25 Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
The ‘availability’ attribute is set as ‘preorder’
The ‘availability’ attribute is set as ‘out of stock’
The ‘availability date’ attribute is set as the toys’ release date
The ‘availability’ attribute is set as ‘in stock’
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#25 Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?
Both ‘gtin’ and ‘mpn’ must be included
Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used
Only ‘brand’ is required
Only ‘mpn’ is required
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#26 Which is a required attribute when submitting a product to Google Merchant Centre?
Title
Availability date
Additional image URLs
Mobile landing page URL
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#27 Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
A bid of zero
A bid lower than the subdivisions
A bid that’s the average of the subdivisions
Continue subdividing until there are no products in this group
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#28 What information do you need to enter in Google Merchant Center to create a Shopping campaign?
Local business data feed
Promotion text
Business address
Verified and claimed website URL
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#29 Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
Increase the budget cap of the campaign
Increase the maximum cost per click (max. CPC) for all product groups
Lower the maximum cost per click (max. CPC) for all product groups
Remove underperforming items from the inventory
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#30 What is a best practice to reduce the processing time of a new feed?
Upload both xml and csv files of the same products
Submit the feed at midnight
Create a new Google Merchant Center account for each new AdWords campaign
Divide the group of products into multiple data feed segments
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#31 Which devices can Product Listing Ads appear on?
Tablets and desktops
Mobile phones and desktops
Mobile Phones
Tablets,mobile phones and desktops
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#32 When preparing to submit a new data feed, you should:
Submit a test data feed
Include all items in your inventory
Give all feeds the same name for consistency
Submit multiple feeds to process everything at once
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#33 What does impression share indicate about a product group?
It predicts your product group’s future impressions
It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
It provides an average benchmark of all similar products from other retailers
It shows your product group impressions relative to other product groups in the same campaign
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#34 The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
Items as part of a bundle
Used electronics
Custom-made clothing
New books for pre-order
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#35 To maintain an active data feed, you must update the feed every:
30 days
1 year
24 hours
6 months
• Google AdWords Shopping Advertising Exam Answers 2018 •
#36 Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organised on Google Shopping?
Use a custom label to denote items included in the holiday sale
Add “holiday sale” to the ‘title’ attribute of all items
Change the ‘brand’ attribute of sale items to “holiday”
Classify the products under the “holiday” Google Product Category
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#37 In Google Merchant Center, a target country is the country where:
The products are sold and will be delivered to
The retailer is located
The products are manufactured
The products are delivered from
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#38 Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
Use the ‘custom label’ attribute
Submit the product twice using a different category each time
Include both categories in the attribute
Include only one category
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#39 In order to offer products in different countries, you should:
Use the same landing pages globally
Always set prices in GBP
List the products in the local language
Use one feed for all products
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#40 Google Merchant Center can be used to:
Manage delivery settings for a shop
View competitive benchmarks for Shopping campaigns
Update mobile bids for products
Set campaign priority for products
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#41 For a Shopping campaign, you can use AdWords to:
Manage and validate a website URL
Upload additional product images
Manage ad group bids
Submit product information
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#42 Custom labels can be a great way for you to:
Identify the delivery method used for your products
Subdivide products into specific product groups in AdWords
Tell Google Merchant Center what products to avoid when uploading data
Set the country in which your products will be sold
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#43 Which email contact does Google use to notify merchants about account warnings?
Google Merchant Center technical contact
AdWords primary contact
Both Google Merchant Center technical contact and primary contact
Google Merchant Center primary contact
• Google AdWords Shopping Advertising Exam Answers 2018 •
#44 Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
Identify products using the ‘adult’ attribute and in Google Merchant Center settings
Mark ‘adult’ in a separate custom label attribute as part of the data feed
Include the text “adult” in the product description
Email the support team through the Google Merchant Center Help Centre
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#45 Enhanced cost-per-click (ECPC) bidding should be used to:
Drive engagement with product brand
Bid for a target cost-per-acquisition (CPA)
Increase total impressions
Optimise bids using converted clicks
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#46 If a product doesn’t have an image available, you should:
Submit a full colour version of your shop’s logo
Submit a placeholder image with a message, such as “Coming Soon”
Submit an image of a similar product
Wait to submit the product until an image is ready
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#47 To subdivide products in Shopping campaigns using your own set product structure, you should use:
AdWords labels
Custom labels
Starred items
Multiple data feeds
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#48 You can use campaign priority to:
Have Google prefer certain inventory in query matching and ad serving
Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
Speed up how fast a campaign’s budget is spent throughout the day
Make your Product Listing Ads more competitive in the auction
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#49 How can you lose your claimed URL?
Another authorised owner of the website successfully verifies and claims your website URL
You remove all data feeds from your Merchant Center account
Your claimed URL authorisation expired from Webmaster tools
Your website is updated but includes the same identifying Meta tag or HTML file
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#50 Which can you sell on Google Shopping?
Business services such as plumbing or locksmithing
Used goods
Hotel and travel fares
Residential property
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#51 Google Merchant Center is used to:
Host website images
Submit product information
Manage bidding for Shopping campaigns
Monitor the performance of Shopping campaigns
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#52 At which level can you add promotional text to Product Listing Ads?
Product group
Ad group
Campaign
Both ad group and product group
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#53 May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
The data feed includes products with the availability status “out of stock”
The data feeds weren’t updated for 10 days
The ‘delivery’ attributes for a small number of items have different pricing from the default delivery at the account level
The language on the landing pages doesn’t match the language of the target country
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#54 If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Target cost-per-acquisition (target CPA) bidding
Maximum cost-per-acquisition (max. CPA) bidding
Enhanced cost-per-click (ECPC) bidding
Maximum cost-per-click (max. CPC) bidding
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#55 Why can’t Ellen see any benchmark data for her new Shopping campaign?
She doesn’t have enough products in the campaign to compare to others
Her campaign has reached its daily budget limit
She is already outbidding her competitors
There aren’t enough comparable products from other advertisers
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#56 Google Merchant Center is used for:
Setting up campaign bidding priorities
Editing your Shopping campaign’s product groups
Uploading product data feeds
Managing conversion tracking
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#57 You can use custom labels in a product data feed to:
Provide additional description information for shoppers in search results
Add supplemental image URLs Submit product brand descriptions
Tag products that you’d like to group in a Shopping campaign by values of your choosing
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#58 Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:
Use promotional text to highlight any deals
Change the price on the ad to be lower than the actual product price
Include her shop name on all watch images
Include bundled accessories in the product image
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#59 When creating a file to upload to Merchant Centre, what format is accepted?
Google Document File
Database File
Tab Delimited File Format
Format Excel File Format
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#60 What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
Messaging in AdWords overview page
Messaging in Google Merchant Center overview page
Automated phone messages to account owner
Email contacts listed in account settings
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#61 Ben is creating product images. A common best practice is to:
Display the merchant website name over all images
Include brand names in the images
Include all varieties of a product in one image
Ensure that all images are high-quality
• Google AdWords Shopping Advertising Exam Answers 2018 •
#62 Why is it a best practice to set a bid for the “everything else in all products” product group?
To be able to have one product group for mobile devices
To control the websites on which your Product Listing Ads appear
To make it easier to target a location for certain products
To include items not part of other product groups in your campaign
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#63 Product Listing Ads should be used for:
Driving phone calls to a business
Promoting services
Promoting brands
Promoting products online
• Google AdWords Shopping Advertising Exam Answers 2018 •