by Istvan | Mar 18, 2018 | AdWords Fundamentals
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group, because it will allow her to: Only create one ad that’s relevant to all keywords Create multiple ads for each keyword...
by Istvan | Mar 18, 2018 | AdWords Fundamentals
Target CPA bidding can help drive conversions by using your conversion history and: CPA goals to show the optimal ad when a conversion is more likely CPC goals to raise your bid when a conversion is more likely CPA goals to raise your bid when a conversion is more...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
A client who owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
Which of these metrics is especially important to clients who are running a branding campaign? Impressions CTR Phone call conversions Average CPC Explanation: Impressions are important to track in any campaign, no matter what your goals are. But they can be...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
Which client would you advise to use radius targeting? Mabel, who wants to exclude her ads from certain cities Christopher, who wants to promote his new product in select cities Denise, whose service can reach customers within 30 miles Luis, whose e-commerce business...
by Istvan | Mar 17, 2018 | AdWords Fundamentals
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Refine where your ads show by adding the keyword “Tokyo” Use a location bid adjustment to increase...